LinkedIn at a glance
Updated on September 25th, 2013
This is a guest post.
Emma Morgain is a freelance and staff writer who writes informative and creative articles for social media, LinkedIn Ads Marketing, e-marketing, e-commerce and IT based services.
LinkedIn is a social networking website that has been designed only for professionals and businesses. The registered members of the network can get connected with other members and the relation here is termed as ‘Connections’. LinkedIn is one among the few networking sites that witnessed extraordinary success in terms of number of users and reach. To put it simply, it’s the network of working individuals and businesses/organisations where the members can share and exchange ideas, information relating to work, business, jobs, industry etc. You can find everyone you know or are professionally related to – including classmates, present and past colleagues.
What’s special about LinkedIn?
With millions of active users, LinkedIn brings in highly knowledgeable professionals to one platform to exchange information. It allows you to find the people, know about your contacts and stay updated about your industry or areas of interest. Once you start building connections, you will have a list of contacts and their details.
The best and the unique aspect of LinkedIn is that it lets you have your professional identity over the internet, unlike most other networking sites which are more inclined towards entertainment.
LinkedIn allows its users to connect with anyone on the network. However, there’s something called ‘gated-access approach’ that requires a member have a mutual contact professional. As an addition to this trust-building approach, the second-degree connections (meaning connections of a professional) and third-degree-connections (connections of the second-degree connections) also exist on LinkedIn. The goal is to get LinkedIn connections and build trusted group or community discussions.
Well, the name says it all! LinkedIn is built upon professionals and the very purpose is to seek professional/business benefits. Employers use the medium to find potential candidates while job seekers make use of it by uploading and exhibiting their educational and work details. Professionals even seek business opportunities on LinkedIn.
Some of the features that bring its members closer include questions, polls and status updates. LinkedIn allows its members to pose questions that are answered by colleagues, senior supervisors/managers and even by experts/top-level management in the industry.
How can there be a social network without supporting business?
Now, being the largest online professional network, it is also widely used by businesses. Existing on such a professional platform increases your company’s reputation and could help take your business to greater heights. This is highly useful for small businesses looking for brand establishment. With the growing needs, LinkedIn introduced an applications platform for better user experience, driving traffic to websites directly with the plugin option. Business applications on LinkedIn improve customer engagement and opportunity to reach your target audience directly.
LinkedIn provides you ample opportunities to know and acquire business knowledge. From getting connected with members to sharing valuable information by professionals of various segments, this online network has much to offer to enhance the productivity of working individuals as well as business organisations.