LinkedIn Recommendation vs Google Reviews [#59]
[Paddington, Brisbane, Queensland, Australia]
I’m asked “How should I approach LinkedIn Recommendations vs Google Reviews?” My answer is here:
G’day it’s Adam Franklin and in the last episode I spoke to you about getting social proof through Google Reviews. Now, LinkedIn endorsements are quite similar and people often ask me, “Do we approach these in the same way? Should I be going out and getting a whole bunch of LinkedIn recommendations and endorsements?” My answer is focus on the Google reviews because that provides social proof that’s going to show up in search results for your company and for your individual name. That’s important because people are going to stalk you before they do business with you and you want those five star reviews.
With LinkedIn it’s different because not many people are actually going to make it all the way down on your profile to read your LinkedIn recommendations. What I find LinkedIn recommendations are valuable for is getting on people’s radar and doing a generous act for somebody you’re looking to connect with or strengthen that relationship with.
So rather than request LinkedIn recommendations, I suggest going out and writing a whole bunch of LinkedIn recommendations for people whose work you admire, the people who you would like to become sort of closer with professionally. And that way you’re coming at it from a really generous point of view, giving something first without any expectation of anything in return. But what is actually happening is they’re going to feel firstly very grateful and thankful, appreciative that you’ve written them a nice review or you know, technically a LinkedIn recommendation, but there’s a sense of reciprocity then because they’re probably going to like you in some small respect for doing that and therefore they’re probably going to think more favourably of you next time you interact on or next time you have a conversation.
You’re not doing it to get anything in return. It’s giving with no expectation. But reciprocity does eventually kick in and it does help people like you more. All right, hope that helps. See you later.
MY MARKETING METHODOLOGY
PS. When you're ready, here are 5 ways we can help you grow:
1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.
3. Join my private invitation-only group on Facebook. It's a great place to get to know us better and hang out with peers.
4. Watch my pitch-free ‘LinkedIn 101’ on-demand training on improving your profile, building your network and growing your pipeline on LinkedIn.
5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can get 10 new sales conversations in the next 30 days.
- The 6 to 7 Figures Show – Episode 021: Adam Franklin – Jul 4, 2019
- Don’t create a marketing prison [#76] – Jun 12, 2019
Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.