• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / Liz Wiseman talks Native Genius with Toby Jenkins and Adam Franklin

Liz Wiseman talks Native Genius with Toby Jenkins and Adam Franklin

Posted by Bluewire Media

Share2
Share2
Pin
Tweet5
9 Shares

Updated on March 11th, 2013

Bonus: Download the 33 free templates from Web Marketing That Works.

Why communicating people’s ‘native genius’ is so important.

Toby: Hi I’m Toby Jenkins from Bluewire Media

Adam:…and I’m Adam Franklin

Toby:…and we’re here today with Liz Wiseman and having a talk about a case study where we applied ‘native genius’ to what we do. One of the examples is: Recently, we ran two Web Strategy workshops with clients and they were two quite contrasting workshops. In one workshop we introduced the team members by their native genius and, in the other, I hadn’t.

The feedback from the clients on each occasion was completely different. In the one where I’d introduced the Bluewire Media team members by ‘native genius’, the client said it was great to see that we know each other’s strengths and that you have a very clear purpose and reason for being in the Strategy, and we were able to understand why everyone was there and were able to direct our questions accordingly.

In the second example – a not so great example – the complete opposite feedback was that: ‘I wasn’t quite sure what roles those two other people were playing in the Strategy Workshop.”

So that was a lesson for us and, from here on in, I will certainly be introducing our Web Strategy workshops using ‘native genius’ for all of the staff in the team.

Adam: We found it’s such a valuable way to introduce people to the meeting; introducing internal staff at the weekly, monthly and quarterly Bluewire meetings. We get the Chairperson to introduce all the staff via their ‘native genius’, and also we remind people what question to ask to harness their native genius. We find that by practicing this internally it really pays dividends in the workshops that Toby is talking about, because everybody is so familiar with each other’s native genius it becomes apparent to the client, we know each other really well and we know which questions to ask to get the best from other people.

That’s our experience of using ‘native genius’ and introducing people at our meetings.

Liz: Toby, what’s Adam’s native genius? And vice versa?

Toby: Adam’s native genius is ‘connecting with people’. Specifically, the question you want to ask Adam if you want to maximise his ‘native genius’ is, “How do we make the most of this, and who do we connect with to make the most of this?” It might be a project or it might be an e-book that we’re just launching, all sorts of different scenarios, but it’s all about connecting with people

Liz: And Adam?

Adam: Toby’s native genius is getting the most out of other people. So you go to Toby with the question: “Can I get your feedback on….x, y and z?” And Toby asks the questions and provides the feedback to help get the most for you.

__________________________________________________________________

What is a Native Genius?

It’s a concept from Liz Wiseman‘s book Multipliers (thanks again for your influence Liz) and definitely not to be confused with a technical skill:

A native genius is something that people do, not only exceptionally well, but absolutely naturally. They do it easily (without extra effort) and freely (without condition)…They get results that are head-and-shoulders above others but they do it without breaking a sweat.

[Toby Jenkins wrote a blog post on How to Discover Native Genius if you’re looking for more info.]

 

  • About the Author
  • Latest Posts

About Bluewire Media

  • Liz Wiseman talks Native Genius with Toby Jenkins and Adam Franklin - Jan 9, 2013
  • How to reach a targeted audience through leveraging popular #hashtags - Jun 29, 2011

Share2
Share2
Pin
Tweet5
9 Shares
No Comments
Expert Interview
expert interviews, Business
 0 Shares
Tweet

Posted on Jan 9, 2013

← Making the Web Personal Through Design Can you afford free Social Media? [Part 2] →
  • Latest
  • Popular
  • Comments
  • Tags
  • 5 Commandments of Blog Branding Aug 3, 2022
  • Tips to Craft a Social Media Resume Jul 26, 2022
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Lifecycle Marketing vs. Traditional Sales Funnel - MarketingProfs.com - Gossip Buz […] map how customers will remain in your ma
  • Fake negative comments – Bluewire Media – wolfgangherfurtner […] Source link […]
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
Adsense copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo lewis howes LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password Personal Brand photography podcast RichardatDELL Richard Eaves simon townsend social media. business subfolders Successful Blog success insights sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing

Archives

  • 2022 (17)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.