What do I look for in a coach? [video #14]

Posted by Adam Franklin

[West End, Brisbane, Queensland, Australia]

“What do I look for in a coach?” Thanks for the question from Mike Angelo
“I look for someone who has achieved what I am looking to do AND who has done it in a way that I admire and would like to emulate.

I have engaged coaches for many aspects of my professional life as well as other things like running, swimming & yoga.

In my Bluewire life, I’ve decided to invest in a speaking coach, video presentation coach, media training coach, sales coach, marketing, writing coach, humour coach … just to name a few.

The reason I hire a coach is because it fast tracks my results compared to learning how to do it all myself.

MY VIDEO

TRANSCRIPT

Hey guys, it’s Adam Franklin. I just wanted to answer a question from Mike in the Facebook group.

He asked me: “What do I look for in a coach?”

Now it’s worth just me explaining why I have coaches and whether it’s in business or even just things like running, I find that having a coach is a really great way to fast track your results. Now, in business I’ve had all sorts of different coaches. Currently I’m part of a coaching group, and that is at least a 12 month commitment and we may well continue it on after that. And what I look for in that particular group is, times when I’ve known that we’ve needed a coach and wanted a coach for quite a while, and we gravitated to this particular coach because he’s done what we’re looking to achieve. But not only that, he’s done it in a way that sits comfortably with us and that we would like to emulate ourselves as well.

So that’s what I look for in coaches. People that have done what I want to do and have done it in a way that actually resonates with me. You know, there’s some people whose personalities that you just, you don’t really resonate with, or they are a bit off putting for whatever reason. Not that it’s right or wrong but it’s just not a match for your own personality. So that’s one reason.

In the past I’ve had coaches for, say, speaking. In the early days when I decided I wanted to be a professional speaker rather than just trying to work it all out myself we hired a coach. His name was Kevin Ryan, he was what’s known as a CSP, a certified speaking professional. And he was able to fast track my progress from being an amateur speaker, so doing it for free, to being a professional speaker. As in obviously earning a fee for the times that you do speak. So that was really handy, he definitely fast-tracked that learning experience. It was money that I invested that saw a big ROI, a big return on investment.

I’ve also had coaches for video presentation skills, for media training, for book writing, for even humour. I know my mates give me a bit of a hard time about having a coach that’s helped me uncover humour in my presentations. But it’s all been worthwhile. I wouldn’t have known how to do it on my own, and having coaches has been incredibly valuable.

Same deal for marathon running. People that have come to my workshops or seen my webinars, they know that I did a marathon on my own, with no coach, and then by actually engaging a coach I didn’t actually do any more training or any more sessions but I was able to do a 29 minute PB. So my time went from four hours and three minutes down to three hours and 34 minutes in the space of three months. And I didn’t do any extra training but I did the right things at the right time.

And in all those situations, speaking coach, the humour coach, everything like that, it’s been people who I have admired who have done what I wanted to do. So the book coach was Valerie Khoo from Australian Writers Centre, and she was wonderful. She had published a book through the same publisher, Wiley, that Tobes and I had aspired to publish through. So we did one of her book courses and she mentored us through that.

The humour coach is Marty Wilson, who has been somebody that I’ve looked up to and admired for many years and he’s helped me out on that humour front.

Media training was with Maggie Palmer from Sliding Door Media.
Another speaking coach has been Andrew Griffiths. So he has, we’ve been on the same speaking roadshows. He’s sat through my presentations and given me feedback. I’ve also done his course. So he’s mentored and coached me there.  It’s been a wonderful experience.

Our coaching coach is Taki Moore
Our sales coach is Dave Stanley
And my video presentation skills coach is Mike Drysdale.

So that’s what I look for in a coach. Thanks very much for watching the video and if you are interested in me coaching you on a digital marketing front just let me know, direct message me or leave a comment or anything like that. But that is what I look for in a coach. Take care. See you later.

• About the Author
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About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

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