The magic of marketing templates

Posted by Adam Franklin

Here is an excerpt on the magic of marketing templates from the Productivity Success Summit hosted by Liam Austin.

Transcript

The other thing to keep in mind is that because we’ve tested so many different things, like I’ve written hundred of blog articles and have subsequently released dozen of templates and I just find that they templates work so well. And you know a blog post takes a fair while to create and people have got to click on it and get to the bottom of it and follow call to action to download something.

What I’ve found with marketing templates is that because people are in a active frame of mind, if they’re looking for a template, they’re looking for something they can download and hopefully put into practise and take action on.

What we’ve found is that people are finding it directly on Google and there’s a much higher conversion rate because they’re in the active searching frame of mind as opposed to when they’re reading a blog or browsing Facebook, when they’re much more passive but is consuming information and something takes their fancy maybe they’ll click on it, maybe they’ll download it. In Google, people are searching, they’re looking for stuff.

We’ve found basically if we can create something first thing valuable, secondly that really helps the your prospect or helps your buyer solve the problem or help them achieve a goal and that it’s very approachable, concise, consumable. The name of the game is to help somebody get a little victory. Taking that first baby step of their journey.

How do we actually do that?

What we’ve found is that keyword research can be very specific, and effective. What you can actually do is look to see what key word phrases people are searching for so you know there’s some demand. That you can create content, you can create pages that not only deliver people what they want but gets indexed in Google when people are typing in popular search phrases.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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