Marketing is about ‘seeing’ other people [#65]

Posted by Adam Franklin

Updated on October 22nd, 2019

[The Gap, Brisbane, Queensland, Australia]

The one thing I recommend we all do is take the time “to see” people in your community rather than just want everyone to see you!

VIDEO: Marketing is ‘seeing other people’

TRANSCRIPT: Marketing is ‘seeing’ other people

G’day, it’s Adam Franklin.

One of the things I want to talk about today was inspired actually by an email newsletter that I got from my friend and mentor, Chris Brogan. It was all about the intent behind marketing. His point, I think, was that we all want to sell more stuff and be seen and all of those types of things with our marketing, but in actual fact, people will typically respond better, once they feel seen and heard themselves.

It got me thinking about how most people see marketing as getting more attention to us and our product and our business. But in actual fact, I feel it should be at least 50/50, with shining the light on other people… acknowledging other people, congratulating them on what they’re doing and seeing them and hearing them and interacting with people in Facebook groups, responding to people that write back to you… all of those types of things.

Things you can do with your marketing to ‘see’ other people

Look them up, visit their website, all of that type of stuff, I feel, is as valuable as trying to get more attention on yourself. Because if people know that you’re a person or a company or a brand or whatever, that takes an interest in their community and the people around that product or service, then that is a really good approach.

I thought was really nice that Chris Brogan shared this on his email newsletter, and this is my interpretation of it and how I’ll apply it.

That’s a wrap on why marketing is ‘seeing’ other people.

That’s it from me. I think that’s Mount Coot-tha behind me. As my niece says, “That’s Ice Cream Mountain.”

Anyway, a family joke.

Alright, take care. See you later.

MY MARKETING METHODOLOGY

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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