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Bluewire Media Web Strategy Blog

Marketing Tips for 2018

Posted by Adam Franklin

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My first video for the New Year has just had 4,000 views and 100+ comments on LinkedIn alone. I shot it here in Bondi last week and I shared my marketing tips for 2018.

(The great thing about these 4k+ views and 100+ comments is that 80% have come from people in my 2nd or 3rd degree networks, meaning they are discovering our material for the first time! I encourage you to try short 3-4 minute videos on LinkedIn and Facebook.)

Click here to check out the 4 min video over on LinkedIn (or watch below).

If you’re interested, type “yes” in the comments to get an advance copy of the 2018 Web Strategy Planning Template.

(*If we aren’t LinkedIn connections yet, please connect with me first so I can send you the PDF).

What’s new in 2018

Toby and I co-created the planning template with David Meerman Scott back in 2010, and in this revised 2018 version, we’ve removed Google+ and replaced it with Snapchat. We’ve also added new types of digital PR, like newsjacking, influencer marketing, messenger bots and more. Watch the 4 minute video for the full run down.

Upcoming events

The following workshops are lined up for February 2018. Students told us they love our 1 Day Doing Workshops because they get more done in 1 day than in the last 6 months. Get the year off to a flying start by getting your marketing implemented at our workshops.

Please click the links below to find out more and to register.

Digital Marketing 1 Day “Doing” Workshop – SYDNEY — Tue 13th Feb 2018
Social Media 1 Day “Doing” Workshop – SYDNEY — Wed 14th Feb 2018

Digital Marketing 1 Day “Doing” Workshop – BRISBANE — Wed 21st Feb 2018
Social Media 1 Day “Doing” Workshop – BRISBANE — Thurs 22nd Feb 2018

General tickets are $597 AUD inc GST but enter the promotional code “13th” to save $50. (It was Bluewire’s 13th birthday last week!)

If you need to convince your boss, here are two email templates you can use to explain what you’ll achieve on the day.

  • Justify My Attendance – Digital Marketing workshop (Google Doc template)
  • Justify My Attendance – Social Media workshop (Google Doc template)

If you’re in the Hunter Valley/Newscastle/Merewether region then this half day social media workshop on 9th Feb may be suitable too.

Please let me know if I can help with anything.

Cheers,
Adam

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Posted on Jan 15, 2018

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