• Home
  • 33 Free Templates
  • Products
  • Speakers
  • News
  • Blog
  • Podcast
  • Webinar
  • Events
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Templates & Training
    • Marketing Mini Course – Tools of The Trade
    • Free Marketing Templates
      • All 33+ Marketing Templates
      • Web Strategy Planning Template
      • Editorial Calendar Template
      • Landing Page Design Template
      • Content Marketing Promotion Template
      • SEO Planning Template
      • Content Marketing Sales Funnel
      • Inbound Marketing Flight Plan
      • Inbound Marketing Methodology
      • Blogger Outreach Email Template
      • Skype Interview Template
      • Web Marketing Report Template
      • Email Lead Nurturing Template
      • Blog Post Planning Template
      • Content Ideas Generation Template
      • Communication Schedule Template
      • Content Publishing Rhythm Template
      • Aspirational Contacts Template
      • Email Sales Copy Template
      • Event Marketing Template
      • Web Marketing Health Check Template
      • Digital Marketing Methodology Template
      • Website Content Collaboration Template
      • Speakers Social Media Template
      • Business Cloud Planning Template
      • Website Checklist for Graphic Designers
      • Lead Magnet Checklist
      • Guest Blogging Strategy Template
      • WordPress Shortcuts Template
      • Google Adwords Planning Template
    • Free Social Media Templates
      • Social Media Guidelines Template
      • Social Media Planning Template
      • Social Media Corporate Approval Template
      • 8 Step Blueprint
      • Negative Comments Response Template (for Social Media)
      • Social Media Image Sizes Checklist
      • Instagram Daily 5 Minute Marketing Plan
      • Twitter Daily 5 Minute Marketing Plan
      • Twitter Cheatsheet
      • LinkedIn Daily 5 Minute Marketing Plan
      • Facebook Marketing Plan Template
      • Pinterest Daily 5 Minute Marketing Plan
      • Google+ Daily 5 Minute Marketing Plan
    • Free E-Books
      • Free chapter of our book
      • 59 Web Marketing Tools
      • Web Strategy Secrets E-book
      • Content Marketing Magic e-book
      • Twitter Tips and Tricks For Business e-book
      • A Short Guide to Email Marketing & Social Media
      • Social Media: How to Get Started Guide
      • Inbound Marketing For Business e-book
    • Hablas Espanol?
      • Plantilla de Planeación de Estrategia Web
      • Secretos de la Estrategia Web
  • Our Bestselling Book
  • Online Courses & Products
    • Web Marketing That Works Book $25
    • All Access Starter Pack $97
    • SEO Accelerator $97
    • Social Media For Leads $297
    • Double My Leads $49/month
    • VIP Coaching Accelerator
    • LinkedIn Leads for High Value Clients
  • Corporate Training Courses
    • Real Estate Social Media Training Courses | Digital Marketing
    • Mortgage Broker Social Media Training Courses
    • Social Media Training Courses
    • Digital Marketing Training Courses
  • Digital Marketing Consulting
    • Coaching Program
    • Coaching Accelerator
    • Web Marketing Strategy
    • Social Media Marketing Strategy
    • Marketing Mentoring Programs
    • Corporate Workshop Facilitation
  • Why Engage Bluewire Media?
    • 10 Reasons To Work With Us
    • Meet Our Team
    • Company Profile
    • Recognition
    • The Bluewire Story

Bluewire Media Web Strategy Blog

Home / Blog / Meet Will Blunt – Plus Traffic & Conversion [Bluewire News]

Meet Will Blunt – Plus Traffic & Conversion [Bluewire News]

Posted by Adam Franklin

Share9
Share5
Pin
Tweet
14 Shares

This is the latest edition of Bluewire News – enjoy.

We are well overdue for a big update. So here goes.

Will BluntFirstly, Will Blunt from Blogger Sidekick has come onboard as editor and chief contributor for the Bluewire Media blog. 

This is a big win for us, and you, because Will has proven himself to be an exceptional blogger. He’s written for some of the biggest and hardest-to-write-for blogs on the web like Hubspot, Boost Blog Traffic, Jeff Bullas and Write To Done.

Toby and I will continue to blog, but since Will has written the most successful posts for Bluewire so far, it’s exciting to have secured his additional firepower and his flair for helpful content.

Free template download from Will

Blog Strategy Canvas

If you’ve not done so yet, get your hands on Will Blunt’s free
Blog Strategy Canvas 
(1 page PDF, opt-in required).

Traffic and Conversion Summit…

Toby, Will and I went to the Traffic and Conversion (T & C) Summit in Sydney last weekend which was hosted by Ryan Deiss and his Digital Marketer team.

It’s the first time that they’ve had it on our shores and our marketing friends in the US say it is the best digital marketing event of all. We agree.

It was an advanced level program and not for the feint-hearted newbie, and boy was there a lot to absorb!

Special mentions must go to our friends Nick Bowditch and Greg Cassar who gave brilliant keynotes.

Adam Mary Jeff Toby Adam F, Mary Jaksch, Jeff Bullas, Toby Jenkins Adam Ryan Greg Adam Franklin,  Ryan Deiss and Greg Cassar

The key take aways for us were:

[REMEMBER... this is advanced stuff and I know you may be starting out.  So if it makes no sense, don’t stress, file it away in your brain for further down the track.  It will however give you an insight into what we are testing at the moment.]

1. Facebook Re-targetting

Say you are browsing a website and you make the decision to buy a product, but then you suddenly realise it’s 3.15pm and you need to collect your kids from school. You forget to buy it!

Then later that night you see that same product appear on your Facebook feed and you remember to buy it then. This is re-targetting in action. (Thanks for sharing this example with me Greg Cassar.)

When someone leaves your website without buying or downloading something, you are unlikely to see them again. This is why Facebook re-targetting is so valuable because you give people who’ve visited your site another chance to reconnect with you.

You may have noticed after you’ve visited certain websites they “follow you around” on Facebook.

Facebook retargetting

We are experimenting with this at Bluewire, so if you see us popping up and following you around on Facebook, please come and say Hi!

2. Email Sales Funnels

Email marketing is still the most powerful way to attract customers and to continue to deliver value to them over time.  Using marketing software like Infusionsoft which we now use, you can build ‘email sequences’ that deliver information and offers based on certain behaviours.

We are building our ‘sales funnels’ at the moment with Infusionsoft. It’s early days, so if you notice anything a bit haywire with your emails from us, eg. you get the same email delivered twice or you get emails about a product you’ve already bought, please let us know, so we can fix it.

Eg. you may be in our system under 2 email addresses or there may be some bugs in our sequence logic, both of which we can fix. Thanks for your help on this front!

On the podcast…

Liz Atkinson-Volpe, Founder Project Gen Z “You know you’re on your path if it seems easy and feels right.” Liz Atkinson – Volpe (Tweet this)
Simon Knapp, Founder Pixmoto
“If it’s not selling, it’s not working.” Simon Knapp (Tweet this)
Ben Fewtrell from ActionCOACH
“Systemise the message, humanise the experience.” Ben Fewtrell(Tweet this)
Peter Barnes, CEO Learnfast Group, Journalist, Inbound Convert
“Inbound marketing is the way to go.” Peter Barnes (Tweet this)

Subscribe to Web Marketing That Works via iTunes

On the blog…

10 Tips for Posting Consistent Blog Content by Will Blunt
“Consistency and quality are the key, not regularity and quantity” –ClickToTweet

5 Tips to Beef Up Your Pinterest Presence  by John Wieber

Can you contribute?

We are looking for more high quality, guest contributions for our blog.  As a valued Bluewire reader, we wanted to ask you first.
If you feel up for sharing a success story, a detailed how-to article or maybe an infographic, we’d love to share your insights on our blog.If you’re keen to be considered, please contact Will and he’ll let you know the drill.

All the best,

Adam Franklin and Toby Jenkins
Founders of Bluewire Media

Authors of Web Marketing That Works

Bonus 33 Free Templates

Download the 33 free templates from our new book.Book wordpress

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014)

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.
  • How to nurture LinkedIn contacts into high-value clients – Oct 26, 2018
  • LinkedIn Marketing Template Bundle – Sep 24, 2018
Share9
Share5
Pin
Tweet
14 Shares
No Comments
Web Marketing
 0 Shares
Tweet

Posted on Jul 23, 2015

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← WMTW 091: Billy Murphy from Forever Jobless – Pro Poker, E-Commerce and Instagram [podcast] Bluewire Top 10 – Social Media Advertising, Business Failure and Mobile →
  • Latest
  • Popular
  • Comments
  • Tags
  • High Ticket Sales on LinkedIn - Adam FranklinHow to nurture LinkedIn contacts into high-value clients Oct 26, 2018
  • Adam Franklin LinkedIn PDF Bundle - screenshotLinkedIn Marketing Template Bundle Sep 24, 2018
  • 10 Influencer Marketing Strategies You Should Know Sep 14, 2018
  • Adam Franklin - Looking for 5 clientsI’m looking for 5 people who want 10 leads via LinkedIn Sep 5, 2018
  • High trust marketing - Adam FranklinHigh Trust Marketing with LinkednIn Sep 3, 2018
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • Fishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • High Trust Marketing with LinkednIn – Business Article – Business Blog […] (adsbygoogle = window.adsbygoogle || [])
  • Coach Maria Marsala Enjoyed your article and template, passed it along
  • Wirapoker i very like this website <a href="http://w
  • Dara Lin Great Tips, Adam! It's true, investing in a
  • No Z Good article let me visit my article dong click be
adam franklin Adtech apple iphone balance barry feldman bg patterns blackberry BYOD calls to action color scheme designer copy writing for web Design digital marketing Digital strategy dot tk email flash GIMP google HTML-ipsum Ian Altman internet marketing Llew Jury myspace online advertising outsourcing pic markr quote ron baker ryan holiday search engine SEO shrink o'matic smush.it! social marketing social media Social Networking Tristan White VA viral marketing virtual assistants visual Web 2.0 web design brisbane web design SEO

Archives

  • 2018 (28)
  • 2017 (54)
  • 2016 (130)
  • 2015 (168)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • 33 Free Templates
    • Products
    • Speakers
    • News
    • Blog
    • Podcast
    • Webinar
    • Events
    • Contact
    • Search
    • For Clients & Customers
      • Basecamp
      • Library
      • Tools
      • Sitemap
      • Students
      • Subscribe to Bluewire News
    • Hablas Espanol?
      • Plantilla De Planeacion De
        Estrategia Web
      • Secretos de la Estrategia Web
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Startup Smart
      • Convince & Convert
      • Hubspot
      • Problogger
      • Dynamic Business
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Key Person of Influence
      • Life Hacker
    • Working with Bluewire
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Culture & Glowers e-book
      • Need a Speaker?
      • QUT Web Strategy Prize
      • Testimonials
    • Across The Web
      • Twitter
      • Facebook
      • LinkedIn
      • YouTube
      • Google+
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    157 Birdwood Terrace
    Toowong
    QLD, 4066

    Copyright © 2019 All contents Creative Commons Licensed Bluewire Media Pty Ltd.