Best 5 Ways To Get More Blog Engagement Via Social Media

Posted by Angela White

Blog engagement strategy

Getting engagement for your blog can be a genuinely straining task, as it’s not always the most natural thing around. If you don’t have years of marketing experience, getting into the whole process can be its own nightmare.

You can make things easier by using one of the world’s most significant social media platforms. They provide ample opportunity to connect with your readers in a new way.

Connecting with your viewers, readers, and associated through social media is not only a great way to do things, but it’s an easy, simple, and relatively quick process.

Simplifying the marketing process through tools that social media platforms offer is going to give you a lot of benefits, including increased engagement and more reader loyalty.

Embrace Publicity and Originality to Get More Blog Engagement

The first step of getting more engagement on your blog is originality. There is no better way to drive readers to your content than compelling, entertaining, and original content.

Social media is a great place to not only state your originality, but prove it as well.

It would be best if you got yourself out there. Now, that means spreading your influence on every single social media site that is available to you.

If you don’t have the resources to manage all of them properly, though, you should stick to a couple of the most significant ones.

Quality over quantity

Instagram, Facebook, and others in that niche are the most popular social media platforms out there. Remember — quality over quantity.

There are a lot of different pieces of content you can be posting on your social media. Many different social media platforms promote various types of content.

Make sure that your content is spread out among all these platforms.

As long as the content you provide on your blog and your social media platform of choice is exciting, enticing, and original, you’re going to get a lot of publicity.

This isn’t the only way to gain publicity, but word of mouth builds loyal, reliable, and quality clientele and fans.

Prioritize Personal Interaction

There is nothing that your potential viewers and readers love more than a salt-of-the-earth character that they can relate to.

While people like the slickness and smoothness that corporations and companies provide, a personal touch is always the best option for a smaller, blog-based content creator.

Interacting with your audience by yourself is going to get you a couple of exciting benefits and traits. You should promote your content through interaction.

Try to make the material itself engaging and interactive, and allow your content to work for you.

It’s as easy as making a small poll on Facebook, a percentage questionnaire on Instagram, or anything in that niche.

That’s going to make your readers interact with whatever social media content you might provide, allowing you to drive individuals to your blog directly.

If you choose to contact your clientele yourself and promote your brand the old-fashioned way, there are a couple of things to keep in mind:

• Always remain professional
• Keep your content relevant
• Remain informative
• Be calm, friendly, and fun

Delve Into Social Media Advertisement

Another interesting thing that social media platforms give you is the ability to advertise your content.

Now, you’re not going to want to make an advertisement that consists of your blog exert, as your social media content should differ from your blog content.

While with blogs, you want your content to be assertive, enticing, and in-depth, with social media content, the rules vary quite a lot.

Your social media content should be bite-sized, meaning that a potential viewer and reader can digest it without any significant effort or research.

Make your content catchy, simple, and interactive. Driving people to your blog is your primary purpose, and your content should reflect that, encouraging your viewers further to your blog. Advertise according to your chosen platform, and you’re set.

Create an Exciting Quiz to Get More Blog Engagement

A quiz generator is perhaps one of the best tools that any business owner can have in his arsenal.

Whether you’re running a corporate empire or a small personal blog from your basement, you can benefit from using fun quizzes.

There are many quiz generators on the internet, but creating a good quiz is not as simple as that.

To create something that will get more engagement in your blog through social media, you will need to know a couple of crucial tips.

Lucky for you, we have all the advice you need to create an online quiz:

• Remain relevant
• Personalize as much as you can
• Make it fun and promotional
• Don’t overdo the marketing
• Please don’t make it feel like a survey
• Ask personal questions
• Provide different results
• Take replay value into account

The best quiz creation tool that you can utilize is lead quizzes. It’s an online quiz making tool, with all the settings, features, and customization you need to generate engagement, leads, sales and ROI.

It’s an excellent tool for getting engagement for your blog, and it’s easily shareable on social media. Lead Quizzes was designed for marketers, but can be used by anyone!

Linking Blog Articles and Internal Promotion

A great way to promote blog engagement is by linking. It would help if you assisted in any way that you can, and the best place to do it is internal.

If you’re running a series of blogs on a cross-platform basis, try to have different platforms reference each other.

Referencing your content is going to work both ways. Link your social media with your blog and allow direct commenting.

Make sure to utilize the hyperlinking and mass emailing properties of your blog, and promote yourself while promoting yourself.

It’s an absolute win-win situation. You’re effectively homogenizing your influence, all while spreading your business to a variety of new and exciting platforms.

In a Nutshell

Social media is a pool of possibilities. All you’ve got to do is dive-in with the best strategy and plan to divert your social media audience to your blog. Creativity, of course, plays a vital role here, but going about it with a plan that’ll get you the best out of the least is a must.

Next time you write a blog, consider the five ways mentioned above. Then you’ll never have to bother about getting more engagement in your blog.

About the author

Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys.

Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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