How do I get more exposure on LinkedIn? 🔥[#104]

Posted by Adam Franklin

Updated on October 21st, 2019

[Brisbane Convention & Exhibition Centre]

Today’s Question

VIDEO – How do I get more exposure on LinkedIn?

TRANSCRIPT:

Hello there. The question that I’m answering today is “How do I get more exposure on LinkedIn?”

So look, there’s a couple of things I want to cover off, in fact, three.

Tip #1 for more LinkedIn Exposure: Grow your network.

The first, and most sort of simple and obvious one is if you have a broader network of more connections, then certainly that is going to help increase your chances of more exposure on LinkedIn, all other things being equal. Now, I like to encourage clients and students to get in the habit of reaching out to new people each and every day, adding a note to introduce yourself, and growing your network like that. That’s the first thing.

Tip #2 for more LinkedIn Exposure: Publish content

The second thing to do is to actually be publishing good content on the platform. So whether it’s video, or articles, or posts, or documents, if you’re publishing useful stuff, then that is certainly going to help increase the exposure that you get.

Tip #3 for more LinkedIn Exposure: Play by the rules

Now the third, the third thing, which is really the secret sauce to be honest, is do what the platform wants you to do. For example, if you link off to a third party website, LinkedIn doesn’t really like that because it’s sending attention elsewhere. However, if you keep the action on LinkedIn and rather than link off, say what you want to say on the platform, then LinkedIn is going to give you more exposure because you’re playing within the rules of what LinkedIn wants you to do, so play by the rules and you’re very much more likely to get more exposure.

Tip #4 for more LinkedIn Exposure: Use new features

The fourth bonus tip, which is kind of a pro tip, if there are new features that LinkedIn has introduced, use those features because LinkedIn is going to be increasing the visibility of people using those features, because it wants to encourage adoption of these features for other users. For example, when LinkedIn videos came about, LinkedIn gave a huge, a huge amount of reach to people that were posting videos, often 10 to 20 times broader reach than people had in their network.

For example, at one point I had 2,000 contacts and I got 10,000 views on my LinkedIn video. So when LinkedIn live is coming out across the world now, that would be a perfect opportunity to use that platform to get increased exposure on LinkedIn.

My name is Adam Franklin. I hope that helps, talk to you soon.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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