Get Adam Franklin in-house to train mortgage & finance broking team in digital marketing and social media, like LinkedIn, Facebook and Instagram.
Updated on April 7th, 2022
Mortgage Broker Social Media Courses
(inc. LinkedIn, Digital Marketing & Content Marketing)
Social media training courses specific for Mortgage Brokers, Finance Brokers, Finance Professionals, Home Loan specialists, Bank and Non-Bank Lenders and Conveyancing Specialists.
Learning how to use social media is now a highly desirable, if not essential skill set for mortgage and finance brokers. If you go through a social media training program, you’ll walk away with all the skills you require to navigate social media successfully and safely.
We’ve got a range of options for getting the social media training you and your team needs. All programs are private and can be customised to your company’s needs. Depending on your requirements, one of these programs should suit you.
Your social media trainer, Adam Franklin.
Adam Franklin is the co-author of Web Marketing That Works — an Amazon #1 best seller. He is also a professional speaker, podcast host and CEO of Bluewire Media – which he started in 2005.
His blog was Australia’s #1 business blog and his work is featured in Forbes, Entrepreneur, The Adviser, The Australian, Sydney Morning Herald and The Courier Mail.
As a digital marketing consultant trained 1000s of brokers at the Better Business Summit, Adviser’s Digital Marketing Bootcamp, FBAA national conference, PLAN Australia conference and has worked privately with many mortgage broking firms. He is a regular judge for the Australian Broking Awards,
He has been a LinkedIn coach to 100s of private clients, he teaches 1000s of students via his online courses, and his ‘Bluewire News’ email goes out to over 28,000 professionals worldwide, and he will show you how to use use social media to write more loans!
Mortgage Broker Social Media Courses:
Suggested training agenda (half or full day):
AGENDA #1: LinkedIn to win more clients and write more high-value loans
- Get your LinkedIn Profile up to speed.
- Develop a process for identifying ideal clients
- Develop an outreach plan to connect with ideal buyers.
- Develop a nurturing system to convert contacts to clients.
- See case studies of LinkedIn processes that elegantly convert high value deals.
- Develop a LinkedIn activity plan to stay top of mind with your connections.
- Develop a content publishing plan to establish high visibility on LinkedIn
- Walk away with an action plan for winning new business on LinkedIn.
- How Instagram and Facebook fits into the mix to stay top of mind and win clients.
AGENDA #2: Social media for Mortgage Brokers: Stay top of mind and write more loans in 10 minutes a day
In Adam’s social media for real estate agents presentation, we’ll cover:
- The power of referrals and being front of mind for writing more loans
- Overcoming the 6 Mindset Myths (I can’t do it, my clients aren’t on social media I don’t have time, I’m terrible at tech, it’s a waste of time, I need to pay for adverts)
- How social media can amplify and accelerate trust in a relatively low-trust industry.
- Setting up your LinkedIn Profile properly.
- Using LinkedIn Advanced Search to prospect and form partnerships with agents,
- Case studies of brokers getting leads from social media
- Calculating the ROI of social media
- How using social media can buy back your time, so you have more time to focus on what you do best.
- How to leverage reviews to amplify trust.
- How to handle negative comments and turn detractors around.
- 10 Minute Daily Plans for LinkedIn, Facebook and Instagram.
The program duration can vary and will be tailored to the level of your audience.
To check availability, email adam.franklin [at] bluewiremedia.com.au or call +61 424 329 132.
Australian cities: Sydney, Brisbane, Gold Coast, Melbourne, Perth, Adelaide, Darwin, Hobart and Canberra.
Adam has run workshops in these Australian cities: Sydney, Brisbane, Cairns, Gold Coast, Melbourne, Perth, Adelaide, Port Lincoln, Port Macquarie, Coffs Harbour, Newcastle, Darwin, Hobart and Canberra.
Each of these programs focuses all the major social media platforms: Facebook, LinkedIn and Instagram. We cover the basics, and then work your way up through intermediate and advanced tactics.
Past clients and mortgage and finance broking experience
I’ve trained 1000s of finance and mortgage brokers at the Better Business Summit, FBAA national conference, PLAN Australia conference, Aussie national conference, The Adviser’s Digital Marketing Bootcamp, New Revenue Streams & Adviser Innovation national roadshows.
I’m a featured marketing expert in Tom Panos’ Real Estate Gym and a regular judge of the The Adviser’s Better Business Awards too.
I’ve worked with many mortgage and finance brokers as private clients who use LinkedIn and social media to write more loans.
In-house executive training in social media, digital marketing and LinkedIn.
Adam is also available for in-house executive training. Let us know your needs and we’ll come and help.
To check availability, email adam.franklin [at] bluewiremedia.com.au or +61 424 329 132.