Today, I answer this question from my long-time friend and colleague, :
“What are my top 3 marketing tips for (busy) business owners in 2020?”
Kain asked it with respect to busy business owners who are looking to focus on just 3 things (and execute them consistently.)
My 3 top tips
#1. Social media content: Get in the habit of sharing useful snippets of content on social media (esp. LinkedIn). # 2.Lead nurturing system: Create a clear and simple new client pathway (aka lead nurturing) to take someone from a ‘stranger on the internet’ to a ‘high-value client’. #3. Email marketing: Send a regular email newsletter — aim for at least weekly.
What marketing strategies are you focusing on this year? I’d love to hear!
FUN FACT: It’s the 10 year anniversary of our . Long time readers will recall it was first released back in 2010 when Toby and I co-created it with David Meerman Scott.
What I’m reading
Last week Josh Turner released a new book called . It’s free to download and talks about how we can increase levels of trust in a world where trust in people, companies and leaders is diminishing all the time.
If you like the book, you’ll also enjoy Josh’s It includes valuable scripts and messaging systems you can implement straight away. Highly recommended.
CEO – Bluewire Media
Author of Web Marketing That Works
PS. When you’re ready, here are 5 ways I can help you grow:
1. Download theWeb Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
2. Web Marketing That Works — an Amazon #1 best seller.
3. . It’s a great place to get to know us better and hang out with peers.
4. on improving your profile, building your network and growing your pipeline on LinkedIn.
5.Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.
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