National Broadband Network – Good or Bad for businesses in the web industry?

Posted by Shanon Scully

Could you imagine your life without broadband internet? It would certainly make our job here at Bluewire Media a lot different!

Today Prime Mister Julia Gillard was in Armidale to switch on the first mainland Australia site of the Nation Broadband Network (NBN). The government is spending $43billion over the next 8 years so we can experience 100x faster broadband speeds. While there is a lot of debate surrounding the project, what will it mean for business like us where the internet is a primary resource?

I believe it will be a leap forward in how we not only communicate, but will allow for greater flexibility to deliver content that previously couldn’t have been sustained on the current network.

Digital technology has evolved faster than the speed at which our digital communication channels have grown. We can now record HD video on our phones and are producing gigs and gigs of data every day, but were limited by our internet connection. With the introduction of the NBN we shouldn’t be constrained by our download speed but only by our imagination.

How do you think the NBN will affect the web industry?

Sourced NBN Facts Sheet (pdf)