Watch / Listen to the interview here or on:
Apple Podcast | Spotify | Stitcher | Google Podcast
Topics discussed:
00:00 How Adam Franklin got into marketing
03:18 What’s working today that was working in 2005?
05:20 Why is generosity a good strategy?
07:30 The shift from protected IP to shareable information
10:11 What makes effective lead magnets (aka. Flagship content)?
15:00 Why is now the time to invest in LinkedIn for marketing?
18:20 Why ‘just’ posting a lot of content on LinkedIn doesn’t work for generating sales
20:00 Adam’s 5-Step Nurturing System to convert contacts into clients on LinkedIn
23:25 Example conversation starters – What to say when you connect with someone on LinkedIn
28:31 Why Adam doesn’t ask for an email address when delivering the first piece of flagship content
33:40 When is a good time to make the ask?
35:31 How to move to the sales conversation
40:37 Tips for outreach and connecting with ideal buyers
41:50 A 2-step strategy to stay top of mind with your connections
46:00 Tips for managing messages in the LinkedIn inbox
51:24 How to use case studies in your content to pre-sell
54:49 Adam’s recommended resource for all marketers
56:46 One project Adam is super excited about right now
57:75 Two things Adam does for mental health
Listen here.
If you’d like to have a quick 1-on-1 brainstorming chat with me to map out a LinkedIn plan for 2022, please hit reply and say “2022 PLAN”.
I’ve got a few open slots in my calendar for later in the week when I’m back from the coast — I’ll send you my calendar link.
(Don’t worry, nothing is for sale on this call, but you’ll definitely walk away with a solid plan).
