Subj: New Post – How to Use the Blogger Outreach Template [Step-by-Step Guide]
Hey ~Contact.FirstName~ it’s Will Blunt here.
Here’s this week’s free Blogger Outreach Template (115 KB PDF, no opt-in) and the step by step guide to using the template.
When planning your content marketing and social media – whether you’re a small business, marketing consultant, or freelancer – one strategy that helps drive serious results is blogger outreach.
What exactly is blogger outreach?
Blogger outreach, or “influencer” marketing, is the process of getting in touch with others who have an already established following and can influence your potential customers.
Bloggers typically have a small but loyal community that drives more engagement than paid advertising. With 81% of people trusting the information and advice they read from bloggers.
But contacting bloggers that will help reinforce your marketing efforts – whether that’s through a guest blogging program, brand ambassador campaign, or as a content promotion tactic – can be a bit daunting.
Who should you reach out to? And just how should you reach out to them?
To help you answer these questions, I’ve put together a step-by-step guide to support our Blogger Outreach Template (free download, 115 KB PDF, no opt-in required) that will help you identify and connect with bloggers and influencers who will significantly improve your marketing efforts.
The benefits of blogger outreach (when executed well) are straightforward.
The above template will help with your initial email to these influencers, but there’s more to building the connection than just shooting off a quick message. It’s important to recognise that there’s some legwork you’ll need to do before reaching out in that first email.
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