Stick to one path with your marketing [#75]

Posted by Adam Franklin

Updated on October 27th, 2019

[Woodford, Queensland, Australia]

Stick to one path with your marketing, and give it time to see it through properly. You can always change later.

VIDEO – Stick to one path with content marketing

TRANSCRIPT: One path

Hey folks, Adam Franklin. Interestingly when you go on these long runs, or walks, or whatever it is, you tend to have room to think.

That’s why you can just come up with more of the ideas of what to talk about, as opposed to when oftentimes, for me anyway, you go, “I’ve got to do a video,” and you can never think what to say. So, that’s why I’m doing my third video on this run. I’m just going to make sure my mic’s out, so you can hear me properly.

Running along this nice, long road here got me thinking of the similarities to marketing, and kind of business as well, but let’s focus on marketing.

Many different marketing paths

There’s so many different roads that you can choose to go down, and you could go down one road and turn around and come back and go down another road, turn around and come back, and do that 10 times and not really get anywhere. But if you decide to pick a road, and this is a nice long one you’ll see behind me, I don’t know how many kilometres long this is, but it’ll take me a little while to run it, especially if I stop and do these videos all the time.

But no, if you pick one path, then give yourself permission to give it the time that it needs to deliver results. Don’t just go down it for a month and then change your mind and go back and try something else, because I think that’s a sure fire recipe to get no results.

Pick one path with content marketing

Yeah, there’s lots of different roads. Just because it works for somebody else doesn’t mean it’s going to work for you. They might have a different personality type, they might have a different appetite for risk. They might have more money than time, or more time and resources than money.

There’s all these different variables at play. Pick one that sits comfortably with you, and then stick at it for long enough to get results.

Of course, correct course as you go, but don’t abandon course and try something entirely new until you’ve given it the time. Anyway, hope that helps, I’ll see you later.

MY MARKETING METHODOLOGY

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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