‘Board meeting’
But once we returned and ‘started work’ properly, what followed was literally weeks of knocking on doors, in the summer heat, and asking people “do you need a website?”
Ha ha – we got met with quite a few ‘NO’s, so we got used to rejection pretty quickly!
Plus we discovered not only the need for persistence, but the need to evolve and adapt!
We’ve evolved a long way from the web design company we started as.
Long time readers will remember that my co-founder Toby and I are both non technical, so we couldn’t build a website even if you wanted us to.
This meant we hired ‘help’ for that part so we could focus on marketing, sales, processes, events, content, building a team and much, much more!
What’s changed?
In the past 17 years, plenty has changed in the digital marketing world.
Of course, the technical tools like social media, payment systems and publishing platforms have transformed the world we live in.
With a wifi connection, we can all now connect with over a billion people around the world and learn about any topic for free.
It’s possible to start an online business, find clients anywhere in the world and get paid – all thanks to the internet.
It’s an incredible time to be in business.
When we wrote our book Web Marketing That Works it became a bestseller with readers all over the world.