WMTW 133: Paul Greenberg from Deals Direct [Podcast]
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“To sell, you have to have your own brand.” Paul Greenberg (Tweet this)
In this episode I chat to Paul Greenberg about starting small, using different media marketing and NORA.
Show-notes:
Key points
- Paul Greenberg is the founder of Deals Direct and also the author of the book Africa to the ASX.
- He is known as the grandfather of Online Retail.
- Selling with no profit but building a list of customers.
- Used TV ads to build trust.
- Continue optimisation with marketing.
- NORA is the Voice of new retail.
Links mentioned
Get in touch
- Visit his website PaulGreenberg.com.au and get a copy of his book Africa to the ASX.
- Follow him on Twitter @PaulsChirps
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