WMTW 079: Peter Barnes, CEO Learnfast Group, Journalist, Inbound Convert [podcast]
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“Inbound marketing is the way to go.” Peter Barnes (Tweet this)
Peter Barnes shares the lessons he’s learned in his business and marketing journey and the 12 month turnaround of his education product business.
Show-notes:
Key points
- Peter is the CEO of LearnFast , an education technology business based in Australia.
- He has been an accountant, a journalist, a human resource associate and then become a CEO before venturing into creating LearnFast.
- How inbound marketing works for his business and what he pairs it with.
- How, with enough traction, public content can become premium and paid content.
- His key email marketing insights from sending 65,000 emails a week.
- Produced 100 blogs posts in 12 months.
- Divided their email marketing into 2 campaigns and sends 2 emails per week on each.
- How to communicate a single message into different ways.
People mentioned
Links mentioned
- Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns
- Hubspot
- SalesForce
- Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers
- Thinking, Fast and Slow
- The Art of Choosing
- Antifragile: Things That Gain from Disorder
Get in touch with Peter
- Email him at peter[at]learnfastrgoup.com.au
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