Marketing Mentoring Programs

Follow our framework and get personal mentoring from Adam Franklin or Toby Jenkins. Limited to 10 clients per year.

Marketing Masterminds

Occasionally we run masterminds in various locations.

“I bought a seat at Adam’s 1-day Mastermind Session in Brisbane in March, and it was a fantastic motivator for me.  Adam’s practical and enthusiastic approach, combined with his extensive knowledge was an inspiration. I came away with pages of notes and an exciting list of tasks to action which are taking me one step closer to the vision I have for my business. Adam has a way of simplifying the complex marketing jargon, which gave me the confidence I needed to face the overwhelming technical side of web marketing my business. It was a collaborative process from start to finish and we all had our time in the ‘hot-seat’. It was great to meet other marketers facing similar challenges, and to have different perspectives to consider. An invaluable day for me!”

Philippa Spork
Creative Engagement Expert
www.philippaspork.com
Marketing Mentoring Programs are for private clients who wish to partner with Bluewire Media’s Toby Jenkins or Adam Franklin on an ongoing basis.

There are several components to the Mentoring Programs, including accountability, advice on maintaining your content publishing schedule, a regular reporting rhythm, and social media guidance.

Our book Web Marketing That Works is required reading to come on a mentoring program.

Bluewire’s Marketing Mentoring Programs include guiding you to implement all of the following:

Inbound Marketing

Inbound marketing is a term used to explain attracting people to you with remarkable content like blogs, e-books, social media, podcasts, webinars and videos.  It is quite the opposite of traditional advertising which is known as outbound marketing, or interruption marketing.

To quote Brian Halligan, author of Inbound Marketing & Hubspot CEO:

Technology is making traditional (outbound) marketing such as cold-calling, print advertising, TV advertising, junk mail, non-solicited email and trade shows less effective and more expensive. On the other hand Inbound Marketing is marketing focused on getting found by customers. Learn how to attract highly qualified customers to your business like a magnet instead of interrupting people with various forms of outbound marketing.

Content marketing

Content marketing refers to publishing content on the web as a way to get people to know, like and trust you.  Publishing blog articles, videos, podcasts, e-books and webinars are great ways to do content marketing.  Content marketing and inbound marketing are very similar concepts.

As Chris Brogan says:

The tools are just a way to reach people. … But it doesn’t matter…. When we talk about bands (tools), we talk about whether the music resonates (the content). When we talk about a good book (the content), we never ask what type of computer it was written on (the tools).

To quote Benjamin Franklin:

Either write something worth reading about or do something worth writing about.

Permission Marketing

Seth Godin coined this term and describes it as:

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.

Help Desk Concierge

When you need updates done to your website, Bluewire Media’s Help Desk team will be ready and waiting to make it happen. You have direct phone and email access and unlimited advice.

Social Media Concierge

When you need your social media sites updated, Bluewire Media’s social media concierge team will be on hand to assist, advise or implement what you need.

Landing Pages

Landing pages are specific pages on your website where you make offers of remarkable content that people can download. Typically you provide something of value, like an e-book or report, in exchange for the visitor’s name and email address. You can also sell products on landing pages too.

Typically you’d include long sales copy on one of the pages so that you can tell the visitor exactly why they will benefit if they use Landing pages perform best when all distractions, or ‘leaks’ are removed. This includes removing the main navigation and any calls to action not related to the purpose of the landing page. Once a visitor has submitted their name and email, they can be considered a ‘lead’ because they have opted in to learning more about what you can offer.

Lead Nurturing

Lead nurturing is the process of gradually educating leads with valuable content once they’ve opted in to communications from your company. This type of marketing is usually done via email and it is automated based on visitor preferences and behaviour. 75% of people are looking for information online, so educating leads with valuable content is a very effective way of nurturing leads to become prospects and eventually clients.

Marketing Automation

Marketing automation is when you use marketing software, like Hubspot, to send lead nurturing emails based on triggers from visitors’ behavior. The beauty of marketing automation is that it’s scalable and also very personal.

Hubspot Integration

Hubspot is a company that provides inbound marketing software to do what ‘marketing people love’. You can perform lead nurturing, marketing automation, build landing pages and even an entire website. Bluewire Media is an official Hubspot partner.

Email Marketing

Email marketing is still the most effective form of online marketing based on reports that show a $41 ROI for every dollar spent.  Email is more intimate, personal, has a longer lifespan, more widely used, and more business focused than social media. Bluewire Media partners with Vision 6, Campaign Monitor and Hubspot to help clients with their email marketing.

Blogging and Copywriting

As David Meerman Scott says:

On the web, you are what you publish..

Blogging and Copywriting are critical ingredients to a successful Web Strategy System.  Writing blog articles and web copy that is easy to understand, compelling and that is also optimised for search engines is a skillful craft.

Social Media Monitoring & Management

If you’re using social media, which is highly advisable, it’s important to keep an eye on what people are saying about you and what conversations are going on.  Using tools like Sprout Social you can keep abreast of everything going on in your social universe!

Search Engine Optimisation

Also known as SEO, search engine optimization is the process of making sure your website is structured in such a way that Google and other search engines can ‘see’  and ‘index’ your web content. Firstly you must understand what keyword phrases you want to rank for. After this there are two parts.

The first technical part involves behind the scenes stuff like making sure your page titles, heading tags, and body copy all include the keywords and aren’t trapped in images.  This is very standard best practice.

The second more important part is creating plenty of valuable content related to your keyword phrases, and earning backlinks to this content. Each backlink is a ‘vote’ as to how authoritative your website is. The better the quality of site linking to you the better. Bluewire Media will work with you on the content creation side and we partner with SEO specialists Reload Media for the rest.

Pay Per Click

If you are after fast results, then PPC or Pay Per Click is a great option. The main tool is Google Adwords and basically you can pay a fee for each person who clicks on your Google Sponsored Link. Our partners, Reload Media are PPC specialist who we trust to look after our clients.

Mobile sites

With close to 50% of people searching the web on their mobile devices, it’s vital that your website has a mobile friendly version that works on iPhones and Android.

Video Marketing and YouTube

You may know that YouTube is the second largest search engine in the world and that most people prefer to watch TV than read. For these reasons, it’s important to have video included in your Web Strategy System. Video has never been easier to produce and share thanks to digital cameras and websites like YouTube and Vimeo.

Microsites

If you’ve got some niche areas that you service it can be very effective to build microsites to drive leads.

Australia-wide locations

Since we bring our team to your office to work on-site, your company can be located in Brisbane, Sydney, Melbourne, Perth, Adelaide, Hobart, Canberra or other locations across Australia.  Bluewire Media has people on the ground in Sydney and Brisbane.