Purple Cow in Cairns

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Updated on February 8th, 2013

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Seth Godin’s notion of a purple cow is “something that catches your attention & is so good you remark about it to friends.” By definition, this means it is ‘remarkable’.

Just like seeing a purple cow on the side of a highway.

On my trip up to Cairns last week to give a social media workshop for the Australian Marketing Institute, I noticed my first ‘purple cow’!

How is this for remarkable?

The Hotel Cairns has smart cars that are free for guests! Plus if you spend $100 in their Plantation Restaurant you stay the night for free!

Free smart cars for guests

Managed Web Strategy: If your business is remarkable & you’d like to spread your ideas using the web, consider calling Bluewire Media on 1300 258 394.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.