I cultivate a wider network because I see greater value for all parties with this approach. For example, I’ll connect with people who read my articles or watch my videos and people I know socially. And wider network means I can facilitate more useful introductions.
People also change roles and start new businesses all the time, plus a broader network = more referrals + word of mouth.
However my approach goes against what some LinkedIn consultants suggest… Some say only connect with potential clients…. because they will be the ones who buy from you. That’s fair, but I’d also suggest it could be a bit short sighted.
I’d love your thoughts.
LinkedIn Accelerator events will run in October 2019!
I’ll confirm dates with you on the next Bluewire News.
To my Indian readers…
I’m coming to Bangalore on November 14-15 to give a keynote at the , alongside Neil Patel. If you’ll be in the area, it would be great to meet you while I’m there.
CEO – Bluewire Media
Author of Web Marketing That Works
PS. When you’re ready, here are 5 ways I can help you grow:
5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.
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