REVIEW: Copywriting Scorecard for Bloggers ebook – 4.5 out of 5
Two of my Aussie favourite web experts – copywriter Glenn Murray aka @DivineWrite and blogger Darren Rowse aka @ProBlogger – have joined forces to write a brilliant ebook – Copywriting Scorecard for Bloggers.
Why I like it
What I like about this ebook is that it starts off by encouraging you to know your audience, brand, objectives & keywords – BEFORE you start! This is an absolute must but too frequently overlooked by many first time bloggers. These ideas from the “Before you start” section of the ebook are very much aligned with what we encourage in Bluewire’s One Page Web Strategy Plan.
The best bit (see p44)
For me, the real value of Copywriting Scorecard for Bloggers is that it gives you a complete list of how to avoid making of all those annoying, little spelling & grammatical errors we always make!
You know the ones:
“your” vs “you’re”
“its” vs “it’s”
“there” vs “their” vs “they’re”
“effect” vs “affect”
“then” vs “than”
“lay” vs “lie”
“to” vs “too”
“XYZ is” vs “XYZ are”
“complements” vs “compliments”
“licence” vs “license”
For me it is excellent value at either price point. I use it & highly recommend it!
So what would’ve earnt Copywriting Scorecard for Blogger a 5 our of 5? Well it would be ideal if it came with web application where you could copy & paste your blog article or URL and it would produce the report card for you!
And it would’ve earned a bonus half a point if it told me the difference between “earnt” vs “earned”?
Copywriting Brisbane: And if you’d prefer an additional helping hand with your blogging, give Bluewire Media a call on 1300 258 394 & we’ll apply the scorecard for you.