WMTW 103: Sam Horn, Author of “Got Your Attention?” [Podcast]

Posted by Adam Franklin

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“Replace infobesity with intrigue.” Sam Horn (Tweet this)

In this episode I chat to Sam Horn about being intriguing online and elevator connections.

Show-notes:

Key points

• Sam is the author of the book “Got Your Attention? How to Create Intrigue and Connect with Anyone”.
• Use the eye brow test: are people interested?
  • Cringed up eyebrows = Confused
  • Unmoved eyebrows = Unmoved people
  • Uplifted eyebrows = Interested
• Get people interested on your product/website/service:
  • Avoid “Infobesity”, replace it with intrigue.
  • Know what the product is that you are trying to promote
  • Start with 3 “did you know” questions that will get them interested and intrigued.
• Have your customers “wondering”
• Create a meaningful conversation and elevate connections with these steps:
  • What are the results of what you do that people benefit and experience from?
  • Turn them into 3 questions and then observe their answers
  • Make the questions relatable
• A sense of urgency is the number one prerequisite of change.

People mentioned

• Richard Branson

Links mentioned

• “Got Your Attention? How to Create Intrigue and Connect with Anyone”.

Get in touch with Sam

• Go to her website SamHorn.com
• Watch her Tedx Talk.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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