WMTW 103: Sam Horn, Author of “Got Your Attention?” [Podcast]
“Replace infobesity with intrigue.” Sam Horn (Tweet this)
In this episode I chat to Sam Horn about being intriguing online and elevator connections.
- Sam is the author of the book “Got Your Attention? How to Create Intrigue and Connect with Anyone”.
- Use the eye brow test: are people interested?
- Cringed up eyebrows = Confused
- Unmoved eyebrows = Unmoved people
- Uplifted eyebrows = Interested
- Get people interested on your product/website/service:
- Avoid “Infobesity”, replace it with intrigue.
- Know what the product is that you are trying to promote
- Start with 3 “did you know” questions that will get them interested and intrigued.
- Have your customers “wondering”
- Create a meaningful conversation and elevate connections with these steps:
- What are the results of what you do that people benefit and experience from?
- Turn them into 3 questions and then observe their answers
- Make the questions relatable
- A sense of urgency is the number one prerequisite of change.
Get in touch with Sam
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