What’s the Secret of LinkedIn Marketing? [#122]

Posted by Adam Franklin

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LinkedIn marketing strategy

[Manly Beach, Sydney, NSW, Australia]

VIDEO: What’s the secret of LinkedIn Marketing?

How to use LinkedIn for business

TRANSCRIPT:

The question today is:

What’s the secret of LinkedIn marketing?

Now this is the question I’m often asked by people on Quora, by people on LinkedIn and by private coaching clients. Now it’s quite simple really. In a nutshell, the secret of LinkedIn marketing is to actually get people off LinkedIn and into the real world, whether that’s meetings, phone calls, or even just an email relationship. So you’ve got to remember LinkedIn is a super powerful network of professionals, or business owners.

There’s millions and millions of people, and in fact often tens of thousands of your ideal prospects are on LinkedIn.

How to generate B2B leads on LinkedIn

LinkedIn is a great tool for finding people, tracking them down and initiating the relationship. But once it’s been initiated, you need a systematic, methodical approach to actually getting people into an even more business related environment. Once you connect with people, typically they will have published their email address and often their phone number and their contact details.

LinkedIn B2B social selling

Don’t be afraid to actually take the relationship from LinkedIn and move it over to email and move it over to a phone conversation, or even initiate a meeting. This way, you are in a means of communication that’s a lot more real-time and a lot more personal than just LinkedIn.

Is LinkedIn a good sales & marketing tool? (Yes but email, phone & meetings are better.)

People don’t log onto LinkedIn every day, but people are on email every day. People answer their phone most days and people are open to meetings if you’re the right fit and there’s a specific agenda, and there’s a specific thing that you can discuss. And where you might be able to help each other.

The secret of LinkedIn B2B lead generation

So the secret of LinkedIn, get people off LinkedIn as soon as you can and have a system and a methodology to follow in order to do that elegantly.

My name is Adam Franklin. I hope that helps.

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PS. When you're ready, here are 5 ways help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.

3. Join my private invitation-only group on Facebook. Get to know us better and hang out with your peers.

4. Watch my pitch-free 17 min ‘LinkedIn Crash Course for Consultants’ and get 10 PDF Guides when you register.

5. Book a Digital Growth Session. We can hop on a 15 minute call to explore how you can win high-value B2B clients!

About the Author
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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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