What’s the Secret of LinkedIn Marketing? [#122]

Posted by Adam Franklin

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LinkedIn marketing strategy

[Manly Beach, Sydney, NSW, Australia]

VIDEO: What’s the secret of LinkedIn Marketing?

How to use LinkedIn for business

TRANSCRIPT:

The question today is:

What’s the secret of LinkedIn marketing?

Now this is the question I’m often asked by people on Quora, by people on LinkedIn and by private coaching clients. Now it’s quite simple really. In a nutshell, the secret of LinkedIn marketing is to actually get people off LinkedIn and into the real world, whether that’s meetings, phone calls, or even just an email relationship. So you’ve got to remember LinkedIn is a super powerful network of professionals, or business owners.

There’s millions and millions of people, and in fact often tens of thousands of your ideal prospects are on LinkedIn.

How to generate B2B leads on LinkedIn

LinkedIn is a great tool for finding people, tracking them down and initiating the relationship. But once it’s been initiated, you need a systematic, methodical approach to actually getting people into an even more business related environment. Once you connect with people, typically they will have published their email address and often their phone number and their contact details.

LinkedIn B2B social selling

Don’t be afraid to actually take the relationship from LinkedIn and move it over to email and move it over to a phone conversation, or even initiate a meeting. This way, you are in a means of communication that’s a lot more real-time and a lot more personal than just LinkedIn.

Is LinkedIn a good sales & marketing tool? (Yes but email, phone & meetings are better.)

People don’t log onto LinkedIn every day, but people are on email every day. People answer their phone most days and people are open to meetings if you’re the right fit and there’s a specific agenda, and there’s a specific thing that you can discuss. And where you might be able to help each other.

The secret of LinkedIn B2B lead generation

So the secret of LinkedIn, get people off LinkedIn as soon as you can and have a system and a methodology to follow in order to do that elegantly.

My name is Adam Franklin. I hope that helps.

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