Bluewire News – 20th Jun 2021

[[ contact.first_name ]]

Have you seen the new feature on LinkedIn?

It’s called a Cover Story.

It turns your regular headshot into an animated 3 sec teaser video which entices people to click. (It’s also signified by the orange circle around the headshot).

Then when you click on the headshot, it opens up and plays a 30 second intro video.

This is your opportunity to introduce yourself to people visiting your profile.

I love this feature because it emulates real life!

In reality, when we meet someone new, we introduce ourselves. We usually speak for about 30 seconds before we hand over to the other person so they can talk.

My advice is to treat this 30 second cover story exactly the same as if you are meeting someone for the first time.

eg. What I say:

“Hi I’m Adam Franklin and it’s great to meet you. By way of a quick introduction I’m the author of Web Marketing That Works, and I’m also a marketing speaker and coach.

On my profile you’ll find free marketing templates, videos and workshops which are all free for you. If you like what you see, please reach out and we might be work together in one of my coaching programs. Cheers.”

Here’s what mine looks like, and you can

or
Go to , then click on my headshot.

How did I record the video?

I shot it in landscape mode (horizontal) on my phone, but it probably could look better in portrait (vertical).

I actually tried two approaches:

1st. Record it straight into the LinkedIn App (via mobile) and apply the optional text overlay.
2nd. Record on my phone, trim the video to 30 secs, and then upload to LinkedIn App and apply the optional text overlay.

Both are super easy. But getting your message to 30 second is the trickier part!

What to say:

As I mentioned, I’m an advocate of keeping it simple and friendly, just as if you are meeting someone new. This mimics real life.

Of course, technically, you can create any type of video you wish, however if it’s a ‘highly produced’ type of video, to me that’s akin to meeting someone and pulling out your ipad to show off a sizzle reel.

That said, it’s totally up to you!

PRE-ENROLMENT OPENS SOON: My new LinkedIn training course.

As you know, I’ve re-recorded my LinkedIn online course for 2021. It shows you exactly what you need to do win business via LinkedIn.

It will be officially available in July.

It’s like being a fly on the wall ‘with a coaching client’. In this case, I take my co-host Bernadette, through the entire LinkedIn process. It’s informative, fun and you’re going to love it!

The only way to get the course is via my Marketing Club.

We’ll open pre-enrolments next week. When you join before June 30th, you’ll be locking in the best price.

The general enrolment price will be higher when the LinkedIn course is officially released in the new financial year (in July).

For now, please join the and stay tuned.

Finally, yes my baby is due very soon. I’ll let you know when it happens.

(…but don’t worry, this email, and the rest of these ‘Bluewire News’ emails are pre-written and scheduled in!)

Cheers
Ads

Adam Franklin

CEO – Bluewire Media
Author of Web Marketing That Works

PS. When you’re ready, here are 4 ways I can help you grow:

. Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works — an Amazon #1 best seller.

3. Join my private invitation-only group on Facebook. It’s a great place to get to know us better, hang out with peers, and learn from the training library.

4. Work with me directly: Book a Growth Session and we’ll explore how you can build a ‘marketing engine’ for your professional consulting business.