Seth Godin on Social Networking for Business

Posted by Adam Franklin

Seth Godin is considered “America’s Best Marketer” by American Way Magazine & and the “Ultimate Entrepreneur for the Information Age” by Business Week.

In this video from Seth’s blog, he answers the following questions from Michael Silverman (CEO of Duo Consulting)

• “Social Networking for business – is it valuable for business – yes or no?”
• “And if yes – for what types of businesses?”

I really enjoyed this response because he reminds us that it is easy to delude ourselves about how popular we are on the Internet.   It also hits home that “social connections”  whether they are Facebook fans, Twitter followers or LinkedIn connections are only valuable if they translate into real-life relationships.

And what is Seth’s advice on making this happen? Adding value by exchanging worthwhile ideas.  It must be real since if it is fake it will be worthless!

Seth Godin incidently writes the most popular marketing blog in the world;  is the author of the bestselling marketing books of the last decade; speaks to large groups on marketing, new media and what’s next; and is the founder of Squidoo.com, a fast-growing recommendation website.

Social Media Brisbane:  If you’d like to discuss using social media like Facebook, Twitter & LinkedIn for your business, contact Bluewire Media on 1300 258 394.

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About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

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