Seth Godin on Social Networking for Business

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Updated on July 15th, 2013

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Seth Godin is considered “America’s Best Marketer” by American Way Magazine & and the “Ultimate Entrepreneur for the Information Age” by Business Week.

In this video from Seth’s blog, he answers the following questions from Michael Silverman (CEO of Duo Consulting)

“Social Networking for business – is it valuable for business – yes or no?”
“And if yes – for what types of businesses?”

I really enjoyed this response because he reminds us that it is easy to delude ourselves about how popular we are on the Internet. It also hits home that “social connections” whether they are Facebook fans, Twitter followers or LinkedIn connections are only valuable if they translate into real-life relationships.

And what is Seth’s advice on making this happen? Adding value by exchanging worthwhile ideas. It must be real since if it is fake it will be worthless!

Seth Godin incidently writes the most popular marketing blog in the world; is the author of the bestselling marketing books of the last decade; speaks to large groups on marketing, new media and what’s next; and is the founder of Squidoo.com, a fast-growing recommendation website.

Social Media Brisbane: If you’d like to discuss using social media like Facebook, Twitter & LinkedIn for your business, contact Bluewire Media on 1300 258 394.

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Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.