Should I quit LinkedIn? [#126]
Should I quit and delete my LinkedIn account?
[Icebergs Pool, Bondi Beach, Sydney, NSW, Australia]
Thinking of quitting LinkedIn?
Please read on (and don’t quit!)
Today’s question comes from Linda and she was very close to walking away from LinkedIn as a platform because basically there was so much non-business related stuff, all very much, isn’t this cute, look at me type of content.
Should I quit LinkedIn?
What I suggested to Linda is, yes there is, like with any platform, there’s going to be lots of content that isn’t perfectly relevant for you. There’s going to be a lot of junk, but that’s okay. It doesn’t mean the platform’s bad.
Is LinkedIn worth it?
What we do need to be thinking about though, and what worked for me, is the mindset shift from being a content consumer to being a content publisher.
Now if all we’re doing is consuming content, of course it’s not all going to be totally relevant, totally right for you.
But if we not ignore the content that’s published, but focused on publishing our own stuff and being a publisher, not a consumer, then it changes the game completely.
Create more, consume less
Because rather than getting distracted or procrastinating, looking at all this other stuff on the platform, we can be sharing our own insights. And that is why particularly LinkedIn is so powerful for B2B content. So publish your own content. Yes, look at other people’s stuff, see what you like or don’t like, and factor that into what you share yourself. But don’t worry so much about what other people are doing.
Don’t deactivate your LinkedIn account!
Be proactively publishing rather than passively consuming, and that’ll change the game completely when it comes to LinkedIn and the other social media platforms.
My name is Adam Franklin. Hope that helps.
Additional LinkedIn blogs and videos
- What to say to a new LinkedIn connection [#120]
- Why I don’t like LinkedIn engagement pods [#108]
- Why your LinkedIn Profile Headshot is so important [#107]
- Has a LinkedIn Post gone viral unexpectedly? [#103]
- Who do I connect with LinkedIn? [#78]
- What to put on your LinkedIn Headline [#70]
- LinkedIn Recommendation vs Google Reviews [#59]
- Is LinkedIn’s Organic Reach Decreasing? [#34]
Free LinkedIn PDF Downloadable Guides
- 10 Minute Daily Plan (PDF)
- LinkedIn Content Plan (PDF)
- Profile Checklist (PDF)
- Headshot Guide (PDF)
- Blueprint (PDF)
- Nurturing System (PDF)
- Conversion Guide (PDF)
- LinkedIn Connection Guide (PDF)
- 10X Content Guide (PDF)
- LinkedIn Marketing Methodology (PDF)
MY MARKETING METHODOLOGY
PS. When you're ready, here are 5 ways help consultants & advisors grow:
1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
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3. Join my private invitation-only group on Facebook. Get to know us better and hang out with your peers.
4. Watch my pitch-free 17 min ‘LinkedIn Crash Course for Consultants’ and get 10 PDF Guides when you register.
5. Book a Digital Growth Session. We can hop on a 15 minute call to explore how you can win high-value B2B clients!