Should I quit LinkedIn? [#126]

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Should I quit and delete my LinkedIn account?

[Icebergs Pool, Bondi Beach, Sydney, NSW, Australia]

VIDEO:

Thinking of quitting LinkedIn?

Please read on (and don’t quit!)

TRANSCRIPT:

Today’s question comes from Linda and she was very close to walking away from LinkedIn as a platform because basically there was so much non-business related stuff, all very much, isn’t this cute, look at me type of content.

Should I quit LinkedIn?

What I suggested to Linda is, yes there is, like with any platform, there’s going to be lots of content that isn’t perfectly relevant for you. There’s going to be a lot of junk, but that’s okay. It doesn’t mean the platform’s bad.

Is LinkedIn worth it?

What we do need to be thinking about though, and what worked for me, is the mindset shift from being a content consumer to being a content publisher.

Now if all we’re doing is consuming content, of course it’s not all going to be totally relevant, totally right for you.

But if we not ignore the content that’s published, but focused on publishing our own stuff and being a publisher, not a consumer, then it changes the game completely.

Create more, consume less

Because rather than getting distracted or procrastinating, looking at all this other stuff on the platform, we can be sharing our own insights. And that is why particularly LinkedIn is so powerful for B2B content. So publish your own content. Yes, look at other people’s stuff, see what you like or don’t like, and factor that into what you share yourself. But don’t worry so much about what other people are doing.

Don’t deactivate your LinkedIn account!

Be proactively publishing rather than passively consuming, and that’ll change the game completely when it comes to LinkedIn and the other social media platforms.

My name is Adam Franklin. Hope that helps.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.