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Bluewire Media Web Strategy Blog

Home / Should I quit LinkedIn? [#126]

Should I quit LinkedIn? [#126]

Posted by Adam Franklin

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Should I quit and delete my LinkedIn account?

[Icebergs Pool, Bondi Beach, Sydney, NSW, Australia]

VIDEO:

Thinking of quitting LinkedIn?

Please read on (and don’t quit!)

TRANSCRIPT:

Today’s question comes from Linda and she was very close to walking away from LinkedIn as a platform because basically there was so much non-business related stuff, all very much, isn’t this cute, look at me type of content.

Should I quit LinkedIn?

What I suggested to Linda is, yes there is, like with any platform, there’s going to be lots of content that isn’t perfectly relevant for you. There’s going to be a lot of junk, but that’s okay. It doesn’t mean the platform’s bad.

Is LinkedIn worth it?

What we do need to be thinking about though, and what worked for me, is the mindset shift from being a content consumer to being a content publisher.

Now if all we’re doing is consuming content, of course it’s not all going to be totally relevant, totally right for you.

But if we not ignore the content that’s published, but focused on publishing our own stuff and being a publisher, not a consumer, then it changes the game completely.

Create more, consume less

Because rather than getting distracted or procrastinating, looking at all this other stuff on the platform, we can be sharing our own insights. And that is why particularly LinkedIn is so powerful for B2B content. So publish your own content. Yes, look at other people’s stuff, see what you like or don’t like, and factor that into what you share yourself. But don’t worry so much about what other people are doing.

Don’t deactivate your LinkedIn account!

Be proactively publishing rather than passively consuming, and that’ll change the game completely when it comes to LinkedIn and the other social media platforms.

My name is Adam Franklin. Hope that helps.

Additional LinkedIn blogs and videos

  • What to say to a new LinkedIn connection [#120]
  • Why I don’t like LinkedIn engagement pods [#108]
  • Why your LinkedIn Profile Headshot is so important [#107]
  • Has a LinkedIn Post gone viral unexpectedly? [#103]
  • Who do I connect with LinkedIn? [#78]
  • What to put on your LinkedIn Headline [#70]
  • LinkedIn Recommendation vs Google Reviews [#59]
  • Is LinkedIn’s Organic Reach Decreasing? [#34]

Free LinkedIn PDF Downloadable Guides

  • 10 Minute Daily Plan (PDF)
  • LinkedIn Content Plan (PDF)
  • Profile Checklist (PDF)
  • Headshot Guide (PDF)
  • Blueprint (PDF)
  • Nurturing System (PDF)
  • Conversion Guide (PDF)
  • LinkedIn Connection Guide (PDF)
  • 10X Content Guide (PDF)
  • LinkedIn Marketing Methodology (PDF)

PS. Need a LinkedIn marketing keynote speaker?

MY MARKETING METHODOLOGY

Genius Model - Bluewire Media v2

PS. When you're ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works --- an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let's brainstorm how to fill your marketing funnel. DM the word "INTERESTED" via Messenger or book a 20 min slot to talk on Zoom.

 

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
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Posted on Apr 13, 2020

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