Social media and keeping up with the kids
“Film and television producers should be wary of relying on traditional viewing platforms such as free-to-air TV and DVD, according to a report released by Screen Australia today,” says Michael Bodey in today’s Australian Media section.
We all know that people’s viewing habits have changed but it’s not just film and TV producers that need to take note. If content (like movies, games or TV shows) is being viewed online via social media and other platforms, then surely businesses that have sought to place their products amongst what’s popular need to do the same.
The survey showed that the younger and more affluent the viewer, the more ‘screens’ they’re viewing. What this means, is that a holistic strategy that encapsulates all forms of media is needed.