Updated on October 13th, 2019
Social Media for Business
Learning how to use social media is now a highly desirable commercial skill set. If you go through a social media training program, you’ll walk away with all the skills you require to navigate social media safely.
It’s perfect for any business that wants to utilise social media.
Those who want to get their hands dirty and develop their own web strategy.
- Executive Management teams
- Trades like locksmiths, plumbers, HVAC specialists, carpenters, builders, roofers, carpet cleaners and electricians.
- Corporate Marketing & Communications Managers and Digital Managers.
- CEOs, Business owners, entrepreneurs
- Professionals like accountants, financial planners, real estate agents and mortgage brokers.
We’ve got a range of options for getting the social media training you and your team needs. All programs are private and can be customised to your company’s needs. Depending on your requirements, one of these programs should suit you.
3-4 Day Intensive Social Media Bootcamp
This intensive bootcamp is a private program designed for 12-18 attendees who want to be fully trained in social media. The course covers your organisation’s social media strategy and social media guidelines in a workshop format. This is followed by hands-on training in Twitter, LinkedIn, Facebook, blogging and webinars in a computer lab class room.
Every attendee walks away with an active profile on Twitter, LinkedIn and Facebook as well as their first blog post and YouTube video.
The agenda and curriculum can easily be tailored to your needs or focus more heavily on one specific area.
2 Day Executive Program
If you need your executive team to all be on the same page and walk away with the basic in hands-on social media skills, this program is for you. On the Day One you’ll develop your social media strategy and understand the business implications of social media.
On Day Two you’ll get hands-on with training on LinkedIn, Twitter and Facebook. The curriculum for this executive program can be tailored to your needs but we do have a suggested outline as a starting point.
Full Day Social Media Masterclasses
Each of these full day programs focuses on a different social media platform. There’s a masterclass on each of the following: Facebook, Twitter, LinkedIn and WordPress blogging. Cover the basics, and then work your way up through intermediate and advanced tactics.
These courses are run in computer labs where you’ll be guided step-by-step through everything you need to know.
You’ll learn the basics from setting up your profile and adding your background image, through to crafting a compelling 140 character tweet, how to build your following and influence, finding interesting people to follow, and advanced strategies like using Twitter Search to locate people who might be searching for services in your area.
You’ll discover what you can and can’t do on your Facebook business page, how to increase the number of your fans, how to increase engagement levels and how to stay at the forefront of Facebook and social media trends. The Facebook masterclass is facilitated by Selina Power, our resident Facebook specialist. A testament to Selina’s skill at teaching Facebook is that she is also engaged by Facebook Australia & New Zealand to run their own Facebook bootcamps for business people.
You’ll learn how to get your LinkedIn profile setup and looking professional. Learn how to network effectively and grow your contacts. Discover how to participate in groups and earn recommendations from peers, colleagues or staff.
WordPress Blogging Masterclass
This is a hands-on course where you’ll learn the technical know-how of how to write and publish a blog post, add links, add pictures and embed videos. You’ll also discover how to write an interesting blog post – from crafting a great subject line, to creating a scannable article, attracting comments and getting your blog post shared on social networks. Course facilitators are experienced bloggers and write for some of Australia’s top business blogs.
Corporate in-house social media training
Our social media trainers can come and teach your team on an ‘as-needed’ basis. Maybe you just need a refresher or have a specific list of skills you’d like to learn, or some things you’d like to troubleshoot with us. Let us know your needs and we’ll come and help.
Social media seminars
Bluewire Media also runs a series of social media seminars on a variety of topics. These are public seminars typically held at venues in Brisbane or Sydney. Upcoming seminars will be listed below and announced via social media and on our Bluewire News email.
Lunch and Learn webinars
Lunch and Learn webinars are a series of 30 minute presentations that you can enjoy during your lunch break. They’ll be hosted by Bluewire and feature internal and guest speakers. Samples of these webinars will be available on-demand afterwards and the full versions available as part of the Social Media Online Academy.
Social Media Online Academy
This online subscription-based service will be launched shortly and will give you access to a whole series of online tutorials, video presentations, notes and cheat sheets.
You’ll be able to access a trial for $1 (or maybe free) once this academy kicks off.
Social Media Down Under, Sydney
Social Media Down Under is an annual event run by Bluewire Media in Sydney, around June, where many of Australia’s social media professionals gather to present or listen to a series of keynote presentations and panel discussions. Check out the speakers from 2012’s Social Media Down Under event.
Web Strategy Summit, Brisbane
The Web Strategy Summit is an annual event run in November in Brisbane, where many of Australia’s web strategy professionals converge to discuss best practice and explore exciting case studies. Check out the line-up from 2012’s event.