Adviser Academy - Bluewire Media

Thanks for enrolling in my Digital Marketing Masterclass with The Adviser Academy.

This is where all the slides, tutorials, videos, resources and templates will live.

Here’s the link to download the 33 free marketing templates (10.5 MB – zip file) no opt-in required from my book Web Marketing That Works.

You can also order my book from my website for $25 USD (plus get all the bonuses)

How to use the Web Strategy Planning Template – Part 1

How to use the Web Strategy Planning Template – Part 2

Killer Digital Strategies for Mortgage Brokers

https://youtu.be/Pb_mGtdlCr0

Slides from Each Week

Outsourced Options

Outsourcing your marketing!

Your Client Matters – fellow classmate Deena Janes and her team specialise in helping brokers and advisers with their online marketing. Give them a call on +61 2 9526 9999 or visit their website.

Facebook Ads and Google Adwords

Green Arrow Digital – Ilana Weschler and her team will take care of your PPC (pay per click) campaigns on Facebook and Google.

WordPress Web Design

Five By Five – Jon Hollenberg and his team will be able to take care of your WordPress web design needs. Get started by filling out the discovery survey here.

Resources

Talkwalker Alerts – Monitor what people say about you on the web (free)
Mention – track social media mentions (free)

Listbuilder by SumoMe – free, exit popup (free)

HeatMaps – see where people are clicking on your website (free)

Welcome Mat – Overlay an opt-in form to attract email subscribers (free)

Leadpages – Landing page builder from $67 per month

Speechpad — Transcription from $1 per minute
Moz Open SIte Explorer – see your Domain Authority

WPCurve – Unlimited WordPress updates from $69 per month

WPEngine – WordPress hosting (that will increase your site speed)

CoSchedule – Scheduling social media posts for your blog article from within WordPress ($10 per month)

Buffer – Schedule social media updates

Canva – create your own images

Trello – free tool for keeping track of your content ideas

Back up Buddy or VaultPress – WordPress plugins for website backup

Edgar – Scheduling all your evergreen content on social media platforms.

Buffer App – schedule social media updates

Feedly – follow all your favourite bloggers and share the posts on social media

Domai.nr – custom short URLs

Five by Five – get a WordPress website built by Jon Hollenberg’s team

Business2Community.com – syndicate your blog content

Survey Monkey – survey tool (or use Google Forms)
Eventbrite – event management tool

Bit.ly – URL shortener
Click to Tweet – make ‘tweet this’ links
Feedly – blog reader
Infusionsoft – CRM
Schedule Once – share your calendar so people can book meetings

Videos

Social Media Revolution 2014

Social Media revolution - thanks to @equalman.

Sneezing Panda

Look at this Instagram

Will it Blend? - iPhone

Blendtec founder Tom Dickson runs a weekly YouTube video where he blends something obscure. It's been viewed 178 million times. Sales have shot up 700% and he can charge 3 times more than his competitors.

Old Spice - The man your man could smell like

This video was retweeted and forwarded so many times the video's been seen 36 million times - imagine what that would cost on TV?

Re: @TheEllenShow - Old Spice

Old Spice man did personal videos replies to 168 people in 48 hours.

Speakers

Adam Franklin is the co-author of Amazon #1 best seller Web Marketing That Works and the host of the top rating iTunes podcast of the same name.

Plus he’s an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005.

The Bluewire Media blog is currentlyAustralia’s #1 Business Blog (2015) He has written for The Australian, Smart Company and the Sydney Morning Herald, and he has been a guest on radio show ABC, 4GB, 2UE, as well as many popular podcasts.

Adam co-created the free Web Strategy Planning Template which has been seen by hundreds of thousands of marketers worldwide, and his weekly ‘Bluewire News’ email goes out to over 20,000 readers.

Adam has featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs. Get a head start by downloading the bonus 33 free marketing templates at bluewiremedia.com.au/book. Follow @Franklin_Adam on Twitter or email me adam.franklin [at] bluewiremedia.com.au