adam franklin Archives - Bluewire Media

Posted on May 7, 2013 by Adam Franklin

How to do Content Marketing like the Godfather Joe Pulizzi

Joe Pulizzi is the godfather of content marketing – founder of the Content Marketing Institute, Content Marketing World, Chief Content Officer, and the author of Get Content Get Customers, speaker and blogger.

I just missed out on seeing Joe Pulizzi in Australia when he was out in March, but I got the chance catch up via Skype and interview him. Here we get to talk ‘shop’ and discover how to content marketing like a ‘godfather’!

Transcript

Adam Franklin: Hi, it’s Adam Franklin and I’m very happy to be here with Joe Pulizzi.…

Posted on Apr 30, 2013 by Adam Franklin

Timbo Reid on Push vs Pull marketing

Tim Reid is a marketing coach, prolific speaker, podcaster, blogger and author, specialising in business marketing. He contributes to his own podcasts and heaps of other sites, blogs and magazines.

With 20 years experience in corporate marketing, his practical experience underpins his speaking and writing popularity. Among all these other things, Tim is the founder and host of Australia’s #1 marketing podcast Small Business Big Marketing with a global audience across 94 countries.

[youtube=http://www.youtube.com/watch?v=SbHZs1DK6Nc&rel=0&w=560&h=315]

Transcript

Adam Franklin: Hi there, so it’s Adam Franklin and I’m here with Tim Reid, host of Australia’s number one marketing podcast, Small Business, Big Marketing.…

Posted on Apr 23, 2013 by Adam Franklin

See how easily you can build your personal profile online – Trevor Young

Trevor Young is an Australian consultant, author, speaker and trainer, specialising in
public relations and social media. His well known blog, PR Warrior, is a Top 20 Australian Business Blog
and he’s recently released a new book titled MicroDOMINATION.

Trevor made time to speak to me about his book MicroDOMINATION and how to build your personal profile online and become a micro maven.

Transcript

Adam Franklin: Hi, it’s Adam Franklin, and I’m here with a friend. He’s known as the PR Warrior. He’s one of Australia’s top business bloggers.…

Posted on Apr 17, 2013 by Adam Franklin

Can your business survive Digital Darwinism? Brian Solis reveals.

Brian Solis is an AdAge Top 10 marketing blogger, keynote speaker, and acclaimed author of The End of Business as Usual and Engage. As principal at the Altimeter Group he is a digital analyst, sociologist, and futurist, and has studied and influenced the effects of emerging technology on business, marketing and culture.

We caught up via Skype to discuss what is causing businesses large and small to fall victim to Digital Darwinism.
And what is the future of business?

[youtube=https://www.youtube.com/watch?v=uzRhzUHeiPY&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin: Hi, it’s Adam Franklin, and I’m here with blogger, the author of many books, keynote speaker, and Principal at the Altimeter Group in Silicon Valley: welcome Brian Solis.…

Posted on Mar 19, 2013 by Adam Franklin

A handy daily ritual with Jim Parker

Jim Parker is the Communications Director at Dimensional, and I caught up with him to talk about his daily ritual to manage the vast amount of information we access everyday.

[youtube=http://www.youtube.com/watch?v=Xmw96Td3-84&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin: Hi there. So it’s Adam Franklin and I’m here with Jim Parker, the Communications Director at Dimensional. Thanks for joining us Jim.

Jim Parker: No problem.

Adam Franklin: Now there was some really interesting stuff you spoke about this morning, and I’d really like you to talk a little bit more about that daily habit you go through with your RSS feeds.…

Posted on Mar 12, 2013 by Adam Franklin

Do you know what your website really needs?

What is more important than website traffic….? During the Inbound Marketing conference I saw Eric Keiles and Mike Lieberman and interviewed them to find out!

We delved into some misconceptions surrounding website traffic and conversions, and starting the sales process through ‘online conversations’.

[youtube=http://www.youtube.com/watch?v=IiLCX069oOw&rel=0&w=560&h=315]

Here is a transcript:

Adam Franklin: Hi there. It’s Adam Franklin, and I’m here with Eric Keiles and Mike Leiberman from Square 2 Marketing. Thanks for joining us guys.

Eric Keiles: Pleasure.

Eric Keiles

Adam Franklin: Now I’ve got a question for you.…

Posted on Feb 25, 2013 by Adam Franklin

Why it is important to tell stories online with Valerie Khoo

Valerie Khoo is the author of ‘Power Stories‘ and runs the Australian Writers’ Centre. Recently I got the chance to interview Valerie about why it is important to tells stories in the online world.

[youtube=http://www.youtube.com/watch?v=BqUBFaGYeDs&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin: Hi there. It’s Adam, and I’m here with Valerie Khoo, the author of ‘Power Stories’. Thanks for joining us Valerie.

Valerie Khoo: Glad to be here.

Adam Franklin: Valerie’s taught us this morning about how to write business book. So thank you, it’s very valuable.…

Posted on Aug 24, 2012 by Adam Franklin

Deloitte’s social media policy “Empower & Trust” – Simon Townsend interview

At Social Media Down Under I interviewed Simon Townsend, the Innovations Manager at Deloitte Australia about their three word social media policy – “Empower And Trust”.

Here is my interview with Simon Townsend.

Adam Franklin: Hi it’s Adam Franklin, and we are at Social Media Down Under. I’m here with one of the speakers, Simon Townsend, who is an innovation manager at Deloitte. Now I’d really like to share with you the key take home from Simon’s presentation. Simon would you mind sharing with our audience what they need to know from your presentation today?…