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Posts Tagged: adam franklin

Home / adam franklin



Posted on May 7, 2013 by Adam Franklin

How to do Content Marketing like the Godfather Joe Pulizzi

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Updated on October 23rd, 2015

Joe Pulizzi is the godfather of content marketing – founder of the Content Marketing Institute, Content Marketing World, Chief Content Officer, and the author of Get Content Get Customers, speaker and blogger.

I just missed out on seeing Joe Pulizzi in Australia when he was out in March, but I got the chance catch up via Skype and interview him. Here we get to talk ‘shop’ and discover how to content marketing like a ‘godfather’!

Transcript

Adam Franklin:  Hi, it’s Adam Franklin and I’m very happy to be here with Joe Pulizzi.…

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Expert Interview, Social Media Strategy
Email Marketing, adam franklin, web strategy, Joe Pulizzi, content strategy, web planning


Posted on Apr 30, 2013 by Adam Franklin

Timbo Reid on Push vs Pull marketing

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Updated on May 27th, 2013

Tim Reid is a marketing coach, prolific speaker, podcaster, blogger and author, specialising in business marketing.   He contributes to his own podcasts and heaps of other sites, blogs and magazines.  

With 20 years experience in corporate marketing, his practical experience underpins his speaking and writing popularity.  Among all these other things, Tim is the founder and host of Australia’s #1 marketing podcast Small Business Big Marketing with a global audience across 94 countries. 

[youtube=http://www.youtube.com/watch?v=SbHZs1DK6Nc&rel=0&w=560&h=315]

Transcript

Adam Franklin:  Hi there, so it’s Adam Franklin and I’m here with Tim Reid, host of Australia’s number one marketing podcast, Small Business, Big Marketing.…

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Expert Interview
adam franklin, inbound marketing, Tim Reid, Cha-Ching


Posted on Apr 23, 2013 by Adam Franklin

See how easily you can build your personal profile online – Trevor Young

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Adam Franklin Trevor Young

Updated on January 25th, 2015

Trevor Young is an Australian consultant, author, speaker and trainer, specialising in
public relations and social media.  His well known blog, PR Warrior, is a Top 20 Australian Business Blog
and he’s recently released a new book titled MicroDOMINATION.

Trevor made time to speak to me about his book MicroDOMINATION and how to build your personal profile online and become a micro maven.

Transcript

Adam Franklin: Hi, it’s Adam Franklin, and I’m here with a friend. He’s known as the PR Warrior.…

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1 Comment
Expert Interview, Social Media Strategy
adam franklin, Business, Trevor Young, micro mavens, personal branding


Posted on Apr 17, 2013 by Adam Franklin

Can your business survive Digital Darwinism? Brian Solis reveals.

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Brian Solis

Updated on April 18th, 2013

Brian Solis is an AdAge Top 10 marketing blogger, keynote speaker, and acclaimed author of The End of Business as Usual and Engage. As principal at the Altimeter Group he is a digital analyst, sociologist, and futurist, and has studied and influenced the effects of emerging technology on business, marketing and culture.

We caught up via Skype to discuss what is causing businesses large and small to fall victim to Digital Darwinism.
And what is the future of business?

[youtube=https://www.youtube.com/watch?v=uzRhzUHeiPY&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin:   Hi, it’s Adam Franklin, and I’m here with blogger, the author of many books, keynote speaker, and Principal at the Altimeter Group in Silicon Valley:  welcome Brian Solis.…

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1 Comment
Expert Interview
adam franklin, Ben Solis, digital darwinism, Silicon Valley


Posted on Apr 9, 2013 by Adam Franklin

Robert Bloom – How the web has changed advertising

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Updated on July 8th, 2013

Robert Bloom is the author of ‘The Inside Advantage’ and ‘The New Experts‘ as well as the former CEO and chairman of Publicis Worldwide, and a widely respected authority on business growth. He has helped craft and implement the growth strategies of some of the world’s largest companies and directed the launch of numerous brands that have become household names.

Robert took the time to talk to me via Skype from New York.

[youtube=http://www.youtube.com/watch?v=czUMcpEyYOY&rel=0&w=560&h=315]

Transcript

Adam Franklin: Hi, it’s Adam Franklin, and I’m incredibly grateful to be here with Robert Bloom live on Skype from New York City.…

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Expert Interview, Beginner, Social Media Strategy
adam franklin, Robert Bloom


Posted on Apr 3, 2013 by Adam Franklin

Jay Baer and why customers demand social media

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Updated on July 8th, 2013

Jay Baer is a social media speaker, author and coach.  His blog is ranked as the #1 content marketing blog in the world, and he’s the co-author of, “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.”

I caught up with him at the Business Growth Summit in Sydney, where Jay Baer was the social media keynote speaker and addressed the summit about the future and importance of social media in business.

[youtube=http://www.youtube.com/watch?v=G5Dsxk2Swxw&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin:  Hi there it’s Adam Franklin, and I’m here with Jay Baer, the author of “The Now Revolution“.    …

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Expert Interview, Intermediate, Social Media Strategy
adam franklin, social media, Jay Baer


Posted on Mar 19, 2013 by Adam Franklin

A handy daily ritual with Jim Parker

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Updated on March 27th, 2013

Jim Parker is the Communications Director at Dimensional, and I caught up with him to talk about his daily ritual to manage the vast amount of information we access everyday.

[youtube=http://www.youtube.com/watch?v=Xmw96Td3-84&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin: Hi there. So it’s Adam Franklin and I’m here with Jim Parker, the Communications Director at Dimensional. Thanks for joining us Jim.

Jim Parker: No problem.

Adam Franklin: Now there was some really interesting stuff you spoke about this morning, and I’d really like you to talk a little bit more about that daily habit you go through with your RSS feeds.…

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1 Comment
Expert Interview
adam franklin, expert interview, Jim Parker, Instapaper, Evernotes


Posted on Mar 12, 2013 by Adam Franklin

Do you know what your website really needs?

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What is more important than website traffic….? During the Inbound Marketing conference I saw Eric Keiles and Mike Lieberman and interviewed them to find out!

We delved into some misconceptions surrounding website traffic and conversions, and starting the sales process through ‘online conversations’.

[youtube=http://www.youtube.com/watch?v=IiLCX069oOw&rel=0&w=560&h=315]

Here is a transcript:

Adam Franklin: Hi there. It’s Adam Franklin, and I’m here with Eric Keiles and Mike Leiberman from Square 2 Marketing. Thanks for joining us guys.

Eric Keiles: Pleasure.

Eric Keiles

Adam Franklin: Now I’ve got a question for you.…

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Expert Interview
adam franklin, conversions, traffic, website goals, eric keiles, mike lieberman


Posted on Feb 25, 2013 by Adam Franklin

Why it is important to tell stories online with Valerie Khoo

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Updated on July 8th, 2013

Valerie Khoo is the author of ‘Power Stories‘ and runs the Australian Writers’ Centre. Recently I got the chance to interview Valerie about why it is important to tells stories in the online world.

[youtube=http://www.youtube.com/watch?v=BqUBFaGYeDs&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin: Hi there. It’s Adam, and I’m here with Valerie Khoo, the author of ‘Power Stories’. Thanks for joining us Valerie.

Valerie Khoo: Glad to be here.

Adam Franklin: Valerie’s taught us this morning about how to write business book.…

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2 Comments
Facebook, Expert Interview, Blogging, Intermediate, Social Media Strategy
adam franklin, blogging, Valerie Khoo, Power Stories


Posted on Aug 24, 2012 by Adam Franklin

Deloitte’s social media policy “Empower & Trust” – Simon Townsend interview

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Updated on July 8th, 2013

At Social Media Down Under I interviewed Simon Townsend, the Innovations Manager at Deloitte Australia about their three word social media policy – “Empower And Trust”.

Here is my interview with Simon Townsend.

Adam Franklin: Hi it’s Adam Franklin, and we are at Social Media Down Under. I’m here with one of the speakers, Simon Townsend, who is an innovation manager at Deloitte. Now I’d really like to share with you the key take home from Simon’s presentation. Simon would you mind sharing with our audience what they need to know from your presentation today?…

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4 Comments
Social Media, Expert Interview, Social Media Strategy
adam franklin, social media, deloitte, simon townsend


Posted on Jun 27, 2012 by Adam Franklin

Social Media TV #6 with Adam Franklin: Why prescheduled updates are risky

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Updated on July 8th, 2013

Hi it’s Adam Franklin and welcome to the 6th episode of Social Media TV where we’ll look at the standout events in social media.

Facebook Admin Roles

The first is that Facebook has now allowed you to actually set different Admin privileges, so everybody who looks after your Facebook Page can now either be a manager, an insight analyst, a moderator, an advertiser, or a content creator.

So what this is good for is assigning different people in your organisation different tasks and responsibilities within your Facebook Page.…

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Social Media, Expert Interview, Intermediate, Social Media Strategy
adam franklin, social media
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