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Posts Tagged: ann handley

Home / ann handley



Posted on Sep 2, 2012 by Adam Franklin

My Top 8 Marketing Insights from Inbound Conference

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Updated on November 26th, 2019

Inbound conference

2,800 inbound marketers gathered in Boston this week for Inbound12.  Since I was one of only 3 Aussies there, I want to share my Top 8 marketing insights from the Inbound conference which we flew around the world to attend.

1. Get ready to news-jack

How…?  David Meerman Scott says to track Google News for what’s happening now and if you find a topic you can somehow relate to your blog, post something in real-time.  If journalists see your content as they are looking to report the story, you may news-jack it & earn thousands of backlinks!…

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Web Strategy
ann handley, Dan Zarrella, Dharmesh Shah, Gary Vaynerchuk, Susan Cain, david meerman scott, inbound marketing, brian halligan


Posted on Apr 23, 2012 by Adam Franklin

Content rules, so start a publishing schedule!

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I’ve just finished listening to Content Rules by Ann Handley and CC Chapman on my iPhone (for the second time – it was that good!).

And the most important lesson is that you must publish remarkable content on the web if you want to ignite your business and engage customers.

Yes, it’s hard work but the rewards are huge – more customers and more business!

And fortunately, Ann and CC share their expertise on how to create blogs, podcasts, videos, ebooks and webinars.

How to find remarkable content

Despite probably feeling like “you have nothing interesting to write about”,  Ann and CC remind us that everyone knows stuff that is useful and valuable to other people.  …

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Social Media, Reviews
social media, ann handley, CC Chapman, content rules
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