ann handley Archives - Bluewire Media

1. Get ready to news-jack

How…? David Meerman Scott says to track Google News for what’s happening now and if you find a topic you can somehow relate to your blog, post something in real-time. If journalists see your content as they are looking to report the story, you may news-jack it & earn thousands of backlinks!

I’ve just finished listening to Content Rules by Ann Handley and CC Chapman on my iPhone (for the second time – it was that good!).

And the most important lesson is that you must publish remarkable content on the web if you want to ignite your business and engage customers.

Yes, it’s hard work but the rewards are huge – more customers and more business!

And fortunately, Ann and CC share their expertise on how to create blogs, podcasts, videos, ebooks and webinars.

How to find remarkable content

Despite probably feeling like “you have nothing interesting to write about”, Ann and CC remind us that everyone knows stuff that is useful and valuable to other people. …

Posts Tagged: ann handley

My Top 8 Marketing Insights from Inbound 12

1. Get ready to news-jack

2. You can’t really blog, tweet or email too much

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