balance Archives - Bluewire Media

Posted on Apr 22, 2013 by Lesley Hays

How we’re developing the Flexible Packaged Deal

From the weekly Success Insights series: Lessons from our Client Success Programs

Everyone has experienced the locked-in contract they regretted later. It’s inevitable: your needs change over time or you discover that what looked right on paper isn’t as useful or practical as you thought.

We’ve always made a point of being flexible with our clients and when we started our Client Success Programs, our attitude was the same. But we’re discovering that striking a balance between a predictable scope and client-focused flexibility can be really hard!

Over the last 6 months, we’ve learnt some pretty valuable lessons about this from our Client Success Programs.…

Posted on Mar 10, 2009 by Sarah Hyne

Design basics

Gestalt Theory is the idea that when we look at something, the whole exceeds the sum of its individual parts. This is the challenge for designers: how to blend colour, photography, text and logos in a way that looks good, conveys meaning and triggers a response. Luckily, there are a few design principles that can guide us.

1. Balance.
Balance refers to the arrangement of design elements according to their visual weight. A composition can either be symmetrically or asymmetrically balanced.

Squared Eye is asymmetrically balanced whereas Dell is symmetrically balanced.…