I’d like to share something with you… that sharing’s pretty cool!
Jason Fried is from 37 Signals, the company behind the suite of products Bluewire now uses to manage projects (Basecamp) and contacts (Highrise).
Taking a look at the kind of companies that also use these products, I think he knows something about marketing… This video discusses the merits of “marketing by sharing”: getting the word out about your product, service or business by teaching and sharing information.
Jason starts by explaining how he subconciously stocked his kitchen with utensils and books by companies and chefs who had taught him something in the past.…
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