blogging Archives - Page 3 of 3

Posted on Sep 7, 2010 by Lesley Hays

Let me give you something for free!

I’d like to share something with you… that sharing’s pretty cool!

Jason Fried is from 37 Signals, the company behind the suite of products Bluewire now uses to manage projects (Basecamp) and contacts (Highrise).

Taking a look at the kind of companies that also use these products, I think he knows something about marketing… This video discusses the merits of “marketing by sharing”: getting the word out about your product, service or business by teaching and sharing information.

Jason starts by explaining how he subconciously stocked his kitchen with utensils and books by companies and chefs who had taught him something in the past.…

Posted on Sep 6, 2010 by Lesley Hays

Weekly round-up (Vol. 71)

Updated on January 20th, 2022

Building Online Authority: Have You Given Up on the Sale? – Search Engine People
You’ve probably read a lot of suggestions on how you should be using social media with your business – it can be pretty overwhelming! So many of these suggestions revolve around focusing on your consumer, providing content and backing off on the hard sale. So it’s refreshing to read this article on how you can hit a balance between these things and still selling your product or service.

4 Tips for Writing SEO-Friendly Blog Posts – OPEN Forum
These tips are both easy and effective.…

Posted on Aug 27, 2010 by Adam Franklin

REVIEW: Copywriting Scorecard for Bloggers ebook – 4.5 out of 5

Two of my Aussie favourite web experts – copywriter Glenn Murray aka @DivineWrite and blogger Darren Rowse aka @ProBlogger – have joined forces to write a brilliant ebook – Copywriting Scorecard for Bloggers.

Why I like it
What I like about this ebook is that it starts off by encouraging you to know your audience, brand, objectives & keywords – BEFORE you start! This is an absolute must but too frequently overlooked by many first time bloggers. These ideas from the “Before you start” section of the ebook are very much aligned with what we encourage in Bluewire’s One Page Web Strategy Plan.…

Posted on Jul 1, 2010 by Sarah McVeigh

Blogging tips to keep the furrowed brow at bay

Updated on July 15th, 2013

We’ve talked to the gurus Glenn Murray and Jonathan Crossfield about the benefits of blogging – raising your company’s profile, optimising your website for search engines and sharing your expertise to name a few. But sometimes, despite knowing just how beneficial it can be, keeping a regular flow of fresh blog topics coming can be tough. Here are five brainstorming ideas I use to keep the furrowed brow at bay.

1. Brainstorm in down time

During a busy work day, inspiration can often allude. For this reason, I come up with most of my ideas in down time – at the end of the day or on a lunch break when I’m reflecting on what’s been going on, and what I have learnt.…

Posted on May 11, 2010 by Sarah McVeigh

What’s your social networking success story?

We’re passionate advocates of using social networking for business marketing and delight in sharing success stories that began at a tweet, a Facebook discussion, a YouTube clip or a blog post.

Remember our interview with David Meerman Scott? The one where he blogged about General Motors and ended up landing a meeting with the CEO?

Amazing right?

On a much smaller scale many of us are continually experiencing the benefits of social networking. A personal success story of mine unfolded a couple of weeks ago…

I’m currently enrolled in a music blogging course as part of my journalism degree at QUT (yep, blogging has hit the curriculum).…

Posted on Apr 30, 2010 by Sarah McVeigh

Where can we find your blog?

Updated on November 26th, 2019

Where can we find your blog?

Here’s the deal:

We love blogging and are constantly being inspired by the multitude of talent in the blogosphere. Here we’re sharing some of our favourites.

Thing is, we’re always on the lookout for a new read.

That’s where you come in. Tell us where we can find your blog!

All you need to do is comment us with your blog’s URL and you’ll go in the draw to win a copy of David Meerman Scott’s fantastic book “The New Rules of Marketing & PR”.

Posted on Mar 8, 2010 by Toby Jenkins

Managing your web strategy – how to get your blog post written!

Updated on July 15th, 2013

Have you ever sat down to write blog post and just gone blank?

Have you ever sat down and wondered where on earth you’re going to start?

Have you ever sat down and wondered what on earth you’re going to write about?

I know I have and so I figure there might be a few others out there that could use a few tips! While this is specifically related to writing a blog post, I hope you’ll see that it can be applied to other areas of your web strategy – facebook posts, news articles for your website, email newsletters etc.…