Continuing with my marketing experiments, I want to share what I’ve learnt about email content that gets the best click through rates.
[For the uninitiated, a click through rate (CTR) is percentage of people who open your email who then proceed to click through to a link]. Industry-average click through rates are 4%.
If you’ve been wondering what the click through rates are on the Bluewire News emails, they range from 9.8% to 34.5% and typically average 20+%. The Bluewire News goes out every week to over 6,300 subscribers.
And our specific lead nurturing emails, garner a click through rate of 50-60%, but these emails are highly targeted.…Continue Reading