Email content that gets clicked

Continuing with my marketing experiments, I want to share what I’ve learnt about email content that gets the best click through rates.

[For the uninitiated, a click through rate (CTR) is percentage of people who open your email who then proceed to click through to a link]. Industry-average click through rates are 4%. 

If you’ve been wondering what the click through rates are on the Bluewire News emails, they range from 9.8% to 34.5% and typically average 20+%.  The Bluewire News goes out every week to over 6,300 subscribers.…

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