Updated on July 8th, 2013
From the weekly Success Insights series: Lessons from our Client Success Programs
This week, we have an important lesson on the value of positive community engagement!
We heavily monitor a retail sector client’s Facebook page, but recently our two social media guides needed a holiday*. So while our guides were away, we had to minimise the responsive work we could do in order to handle the out of hours monitoring. This meant we significantly reduced our engagement with the community and focussed on “fighting fires” rather than taking the time to encourage and get involved in positive conversations.…
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