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Posts Tagged: Conflict

Home / Conflict



Posted on Jun 27, 2011 by Sarah McVeigh

Making news – what makes the cut and how you should apply it to your copy

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You’ve heard David Meerman Scott say every company should get themselves a journo to write their copy.

He calls it “brand journalism” and describes it like this:

“Creating interesting information online that serves to educate and inform consumers. People in companies now realise web marketing success comes from creating content-rich websites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content.”

As well as being able to create content quickly and efficiently, journalists also have the capacity to think up story ides that will be relevant to a specific audience.…

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Web Strategy
david meerman scott, blogging, content creation, Vlogging, Real Time Marketing & PR, video blogging, Conflict, Currency, Customer engagement, Human Interest, Impact, News Values, Prominence, Proximity, The odd or unusual, Timeliness
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