As you may know a conversion is usually defined as when someone performs a desired task on a website, often filling out a form. In our situation they are downloading a free tool or e-book.
The diagram to the right shows total visits and totals conversions. Overall, we had 8,000+ visits at a 6.1% conversion rate.
Our free tools are converting really well, and to give you an idea:
And our flagship tool, Web Strategy Planning Template is at 30.2%, although the volume of converts is much higher.…Continue Reading