While editing a client’s web copy today I became baffled by just how many words there were!
As a writer, I see my way around a fair few of the things, but today I was reminded of how few of the words on a page we actually read.
People scan to a certain extent when reading books, identifying key words and then automatically linking them together to form meaning – but on the web it’s a whole new story.
I wondered what amount of copy on a website actually gets read, so I ventured into the Googlesphere to investigate.…
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