copy writing for web Archives

Posted on Mar 31, 2010 by Sarah McVeigh

Copywriting for the web – Menu Please!

While editing a client’s web copy today I became baffled by just how many words there were!

As a writer, I see my way around a fair few of the things, but today I was reminded of how few of the words on a page we actually read.

People scan to a certain extent when reading books, identifying key words and then automatically linking them together to form meaning – but on the web it’s a whole new story.

I wondered what amount of copy on a website actually gets read, so I ventured into the Googlesphere to investigate.…

Posted on Nov 11, 2009 by Sarah McVeigh

Reflecting Your Company's Character With Copy

Today at Bluewire we have been discussing how important it is for a website to reflect the character and personality of the business that it represents. When it comes to design this is obvious – you don’t need to explain to companies that the way their website looks will reflect the way people see their business. But when it comes to copywriting, it seems people are less convinced.

Of course, design is important. Not only the way the website looks, but also the way it works will affect customer satisfaction. But what about the words?…

Posted on Dec 30, 2008 by Adam Franklin

Designing Emails for Action – EMSA 2008

Recently, I gave a presentation on Designing Emails for Action at EMSA – Email Marketing Summit of Australia.

I addressed this question: “Why is anyone going to open & read & action your email?”

The major ‘take home’ message was to have great content & to make it easy for the reader to follow your call to action!

The 20 Tips included simple things like using consistent From Lines & meaningful Subject Lines to making sure that the email ‘works’ when images are disabled.

All 20 Tips can be viewed in the powerpoint below & a video of the first 9 minutes is down under that.…