Copywriting Archives - Bluewire Media

Posted on May 20, 2016 by Adam Franklin

Call To Action by Ramit Sethi – Student review and sneak peek

Updated on December 14th, 2016

Following on from my recent post Business Copywriting – The power of writing great words I want to give you a quick behind the scenes tour of Ramit Sethi’s Call To Action program.

The Call To Action program is clean, beautiful, powerful and not overwhelming. The content takes you through the following modules.

Each module also has a ‘vault’ full of case studies, scripts, templates and videos which are awesome.…

Posted on Nov 11, 2015 by Adam Franklin

Ouch… my first copywriting shocker!

Updated on November 26th, 2019

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Copywriting shocker….. Confession time.

I remember my first Bluewire News vividly — for all the wrong reasons.

It’s Saturday afternoon in Brisbane and I’m nervous as anything. I write the email, design and get it designed and coded. It looks good too (at least by 2005 standards!)

I double check it, triple check it and quadruple check it…. because it’s going out to everyone I know. I’m announcing I am going into business for the first time and it’s being sent to the 700 family, friends and business contacts whom I cajoled into being on my email list.…

Posted on Apr 20, 2011 by Laura Elvery

Rekindling the Love: Fry Knows Best

There’s a time for restraint and a time for love; a time for discreet, straightforward copy, and a time for using absolutely the most interesting words to tell your story. British legend Stephen Fry thinks it’s a real shame that more speakers and writers of the English language don’t love language. He believes too many of us feel that “words belong to other people.”

Stephen Fry Kinetic Typography – Language from Matthew Rogers on Vimeo.

TOO PEDANTIC FOR WORDS

Sadly, I doubt Stephen Fry would like me. In his tirade against the hounds of the English language, he chides Lynne Truss with her grammar and punctuation book “Eats, Shoots and Leaves”.…

Posted on Sep 6, 2010 by Lesley Hays

Weekly round-up (Vol. 71)

Building Online Authority: Have You Given Up on the Sale? – Search Engine People
You’ve probably read a lot of suggestions on how you should be using social media with your business – it can be pretty overwhelming! So many of these suggestions revolve around focusing on your consumer, providing content and backing off on the hard sale. So it’s refreshing to read this article on how you can hit a balance between these things and still selling your product or service.

4 Tips for Writing SEO-Friendly Blog Posts – OPEN Forum
These tips are both easy and effective.…

Posted on Aug 30, 2010 by Lesley Hays

Weekly round-up (Vol. 70)

Social Media is the New Rock and Roll – The Hopkinson Report
This is a fascinating and well written article comparing the rebellion of rock & roll in the 60s with social media today. It’s a very interesting concept and most of it rings true, though it might all be about to change! Because…

Older Adults Nearly Double Social Media Presence [STATS] – Mashable

My mother is on Facebook and yours probably is too. Scary? Well, this article doesn’t really say what they’re doing on social media but they’re almost certainly checking up you!…

Posted on Aug 27, 2010 by Adam Franklin

REVIEW: Copywriting Scorecard for Bloggers ebook – 4.5 out of 5

Two of my Aussie favourite web experts – copywriter Glenn Murray aka @DivineWrite and blogger Darren Rowse aka @ProBlogger – have joined forces to write a brilliant ebook – Copywriting Scorecard for Bloggers.

Why I like it
What I like about this ebook is that it starts off by encouraging you to know your audience, brand, objectives & keywords – BEFORE you start! This is an absolute must but too frequently overlooked by many first time bloggers. These ideas from the “Before you start” section of the ebook are very much aligned with what we encourage in Bluewire’s One Page Web Strategy Plan.…

Posted on Jul 9, 2010 by Sarah McVeigh

Writing for the web – what’s the difference?

This is a guest post by Michelle James, post-grad student in writing and publishing at UQ and all-round lovely lady. Michelle interviewed me about what working as a web copywriter entails and the fundamental differences between print and online. Here’s her take on the conversation.

Writing well still the key

Since the mechanised printing press was invented in the early nineteenth century, the
writer’s craft has been crucial for communicating with mass audiences. With the
emergence of the World Wide Web in the early 1990s—and the proliferation of web
sites, blogs, and social networking—society is more text-dependent than ever.…