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2,800 inbound marketers gathered in Boston this week for Inbound12. Since I was one of only 3 Aussies there, I want to share my Top 8 marketing insights.
How…? David Meerman Scott says to track Google News for what’s happening now and if you find a topic you can somehow relate to your blog, post something in real-time. If journalists see your content as they are looking to report the story, you may news-jack it & earn thousands of backlinks!
Dan Zarrella is Hubspot’s Social Media Scientist and having analysed loads of data has drawn the conclusion that you can tweet, blog & email much more than you’re doing already.…
Continue ReadingWhen David Meerman Scott wrote the first edition of The New Rules of Marketing & PR, Twitter didn’t exist and Facebook was only used by uni students.
Haven’t times changed since 2007?
Yes, we’ve seen social media sites like Facebook and Twitter explode and some like MySpace, implode. I agree certainly that internet years are like dog years!
I like how David explains the old rules. There used to be three ways to get attention.
1. Buy it (adverts)
2. Beg for it (press releases)
3. Bug people for it (salespeople)
Luckily, now there is a 4th: Earn attention by publishing remarkable content!…
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David Meerman Scott co-created the Web Strategy Planning Template with Bluewire Media in 2010. It was designed as a free tool to help organisations develop their web marketing strategy.
When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful.
“Hey how’s it going? So, I just flew 14 hours from Los Angeles to do a little bit of surfing, and here we are, had a good lunch today with the guys.
You know we’ve been working on this template – this Marketing Strategy Planning Template, and it’s really important because when I talk to people about the ideas in my books they understand it.
You’ve heard David Meerman Scott say every company should get themselves a journo to write their copy.
He calls it “brand journalism” and describes it like this:
“Creating interesting information online that serves to educate and inform consumers. People in companies now realise web marketing success comes from creating content-rich websites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content.”
As well as being able to create content quickly and efficiently, journalists also have the capacity to think up story ides that will be relevant to a specific audience.…
Continue ReadingHere David Meerman Scott shows how Nordstrom’s employee got it right.
We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is to engage with the people within it. After all – they’re the ones that are going to know their stuff, right?
Seth Godin’s take on the price/value mismatch.
You can always count on Seth Godin for a touch of perspective amongst all the marketing noise.…
Continue ReadingIf you’re looking for legal advice about social media then Vivienne Storey, General Manager at Blands Law, is a great person to ask.
Why? She uses it. (The first time I met her she confessed she was a twitter addict! You can follow her on twitter @mysocialpolicy or read her blog: My Social Media Lawyer.)
Particularly when trying to convince CEOs, we are frequently asked about the legalities of social media policies so I asked her to write a guest post to address just that.
Enter Vivienne…
+++++++
Have you thought about the real purpose of taking the time and effort to write and implement a social media policy in your organisation?…
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If you’re wondering how to get involved in social media and ‘protect yourself’ at the same time then you’re not alone!
Arguably the biggest fear people have is that staff will run rampant and give the company a bad name. Or worse still, that customers will air their grievances publicly and it will end up being a marketing & PR nightmare.
The good news is there’s a way forward — a social media policy!
… Continue ReadingFirstly a huge thank you to Vivienne Storey (@mysocialpolicy) from Blands Law for this interview with David Meerman Scott (@dmscott) at last week’s Real-Time Marketing & PR masterclass organised by The Growth Faculty (@BizGrowthTips).
Journo shield laws now cover bloggers and tweeters – The Australian
The expansion of the shield laws is based on the idea that news and media consumption has shifted (surely true) but what this will actually mean….let’s wait and see.
Twitter gets shut out once more, U.S. trademark office won’t grant Jack Dorsey trademark for ‘tweet’ –
NY Daily News
And not because it’s the sound a bird makes.
10 cool Facebook status tips and tricks – Mashable
Learn how to “dislike” something on Facebook, schedule status updates, make them only available to certain friends and turn your text upside down.…
What responsibility do social media users have during a crisis? – Mashable
Like we saw in the floods – albeit on a much smaller scale – social media is being used in Japan as a vital communication tool in a time of disaster. How can we best use it to participate in the dissemination of information, to help each other and to provide relief?
Debate or GO? – Patty Azzarello
This guest post on Liz Strauss’ ‘Successful Blog’ discusses the loss of productivity at work through poor communication.…
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The problem with kids: how your products and services are truly perceived. – Post Click Marketing
Sorry – perfect strangers aren’t at all interested in how clever/beautiful/special you believe your baby to be. See why this translates to business to business marketing and learn to strip away the proud and gushy tag lines. Just cut to the chase!
Seven missed social media lead generation opportunities – Hub Spot
So you’re using social media to build your business. Or are you?
Cascade of broken promises – Seth Godin
“… A cautionary tale.…
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