Digital strategy Archives - Bluewire Media

Posted on Apr 30, 2013 by Lesley Hays

The Scorecard: How to record your Web Strategy Goals

Customer Centre metrics in a Google Analytics dashboard

From the weekly Success Insights series: Lessons from our Client Success Programs

A few weeks ago, I explained how we define and review a Web Strategy with goals and metrics. Now, I thought I’d give a simple example of how this concept works in practice.

An example of a Web Strategy Scorecard goal

Goal 3: Retain and improve relationships with existing customers

Support, service and communicate with existing customers through social media and the website.

Metric	Target	Tracked
“Customer Centre” visitors	50 per week	Google Analytics _{(www.clientwebsite.com)}
Downloads of customer information (forms, brochures etc.)

Posted on Aug 27, 2012 by Selina Power

7 Reasons Why No one is Reading your Blog

Are you blogging regularly but are just not feeling the love? This could be why:

Your Blog is Boring – if your blog content does not aim to engage your audience, make them think ,ask them a question or evoke an emotion then you might as well just stop blogging. This is your chance to add remarkable content that will have your readers sharing and commenting on everything they read of yours. Try using video and photos and talk about content that is relevant to your audience.
It is Ugly – there is nothing more annoying than a blog then a cluttered, non-formated and dull page.

Posted on Sep 17, 2010 by Sarah McVeigh

Entertain and inform like a good journalist should

I recently came across this little sound-byte from David Meerman Scott. It’s exciting because it reinforces my hopes about the way I feel businesses should be communicating.

David Meerman Scott says that businesses should be looking to employ journalists to produce their communications. That said, it’s not just about the person being an ex-journo and applying that to P.R because they know how the media machine works.

No, it’s about applying the hallmarks of the journalistic trade to the way your business speaks.

That is, to entertain and inform your audience.…

Posted on Aug 25, 2010 by Toby Jenkins

0% staff turnover? 400% ROI? Dollar return? – Use social media says Deloitte Digital CEO

How do you measure an ROI on Social Media???

It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says:

“Generally being a firm of accountants we measure it based on how many dollars we get back and the answer is: a sh!tload.”

Without wanting to give away too much here are a couple of highlights:

3 measurables they’ve tracked:

Deloitte have dropped their recruitment agent fees to nearly zero using a Facebook app called “Join me at Deloitte” they developed for their employees.

Posted on Jun 28, 2010 by Lesley Hays

Weekly round-up (Vol. 61)

Critique me, Please – 50 Weeks of UX
How well can you handle critique of your work? Joshua Brewer talks about how being open to critique leads to “better communication, greater creativity and more transparency”. So should you practice being critiqued?

List of common misconceptions – Wikipedia
If I told you that Napoleon wasn’t unusually short or that the Great Wall of China can’t actually be seen from space, would you believe me? What about that Thomas Edison didn’t invent the lightbulb? If that’s not blowing your mind yet, check out the Wikipedia article on common misconceptions!…

Posted on May 31, 2010 by Lesley Hays

Weekly Round-up

3 Online Tools to Backup Your Twitter Account – Madras Geek
On “Out of office” replies: The Difference Between “Not Here” and “Away” – Pow! Right between the eyes! (Why not take a quick holiday to test out your new techniques?) via @SmashingMag via Fast Company
How To (Further) Engage Your Readers – Noupe
7 Keys to a Successful Design Project – DesignM.ag
Funny Business and the Lack of Humor in Web Design – Design Shack
Bizarre Websites On Which You Can Kill Time With Style – Smashing Magazine

Contribute to Mozilla’s new Open Web Fund and get a T-shirt!…

Posted on Mar 29, 2010 by Lesley Hays

The Northside’s best kept secret lets loose online

March has seen the launch of the brand new online face of St Patrick’s College, Shorncliffe. Last year, the school decided they needed to have a website that reflected their values and the high quality of their education. So, Bluewire Media came in to take them through an internet strategy designed to discover the best way to do just this.

The new website’s “go live” date, St Patrick’s Day, was well publicised in the school’s frequent newsletter, so the launch was a busy day — the stats showed over 300 different people went on to check it out on the 17th alone!…

Posted on Mar 12, 2009 by Toby Jenkins

Adtech Sydney – social networking questions

Hi there!

It’s good to be back in Brisbane after a few days down in Sydney attending the Adtech conference this week.

We went down excited by the prospect of Adam facilitating a session on email marketing discussing acquisition, retention and marketing strategies. No doubt he’ll fill you in on a bit more detail when he gets the chance.

From my point of view, there were some great keynote addresses from big wigs around the globe particularly discussing digital trends and digital strategies. One of the best sessions was a panel discussion between the regional managers of social networking sites.…

Posted on Feb 5, 2009 by Adam Franklin

Top 10 easy things your business can do online

Get your business on Facebook to share photos, events and news with your fans. Create a Facebook page.
http://www.facebook.com/pages/create.php
Share your thoughts & expert insights. Write a blog
www.wordpress.com
Be found on the largest online professional network. Register your business on Linked In.
http://www.linkedin.com/companies?didentcompy=
List your business on Google Maps.
http://www.google.com/local/add/businessCenter?gl=us&hl=en-US
Ensure Google knows you exist. Submit your website to Google.
www.google.com/webmasters/tools
Show people what makes you different. Film short videos on your camera & upload to create a YouTube channel for your business.