For the past few years Email Marketing has been making a particularly strong case for being the most cost-effective form of marketing with huge ROIs (return on investment).
So how do companies large and small take advantage of this relatively new form of marketing? These 7 simple tips should help point you in the right direction.
- Have great content.
The content is the personality of your email & it should be the first consideration of any campaign. Get everyone’s ideas, put your best people on the job & better still hire a content strategist or copywriter to help you.