expert interviews Archives

Posted on Jan 9, 2013 by Bluewire Media

Liz Wiseman talks Native Genius with Toby Jenkins and Adam Franklin

Why communicating people’s ‘native genius’ is so important.

Toby: Hi I’m Toby Jenkins from Bluewire Media

Adam:…and I’m Adam Franklin

Toby:…and we’re here today with Liz Wiseman and having a talk about a case study where we applied ‘native genius’ to what we do. One of the examples is: Recently, we ran two Web Strategy workshops with clients and they were two quite contrasting workshops. In one workshop we introduced the team members by their native genius and, in the other, I hadn’t.

The feedback from the clients on each occasion was completely different.…

Posted on Dec 3, 2012 by Adam Franklin

ProBlogger’s secrets for building a business blog – Adam Franklin interviews Darren Rowse

I caught up with Darren Rowse at his ProBlogger event in Melbourne recently and got to ask him about how get a business blog going. Here’s what we discussed in our interview.

Here’s a transcript (for those of you who prefer reading).

Adam Franklin: Hi there it’s Adam Franklin and I’m here with Darren Rowse. You may know him as ProBlogger, one of Australia’s premier bloggers. I’ve got a question for you… But first, thank you for having us at your course this weekend.

Darren Rowse: You’re welcome.

Adam Franklin: You spoke a lot about from small things big things come and you are obviously very successful; it’s taken 10 years, and congrats on your 10th year anniversary.…

Posted on Jun 8, 2012 by Selina Power

Meet Australia’s Social Media Mavericks

Curious about how social media can be of value to your business? Are you only wanting to hear from the best Australian speakers who have had first hand success in social media? Then come meet Jeff Bullas, Iggy Pintado and Laurel Papworth Australia’s social media mavericks who will be speaking at Social Media Down Under event – 13th June at the Maritime Museum, Sydney.

Jeff Bullas is the Blogger who built a profile one tweet at a time. Jeff is an international social media speaker, blogger, and strategist. He educates companies and executives to optimize their global online personal and company brand through the power and leverage of social media and digital marketing.…

Posted on Dec 1, 2011 by Toby Jenkins

Marc Lehmann Interview – How Saasu use the web for their business

Over the last few years, we’ve moved our business tools away from software and increasingly into the cloud.

I love the idea of the cloud:

accessing information from anywhere
allowing our workforce to be mobile
all the data backed up.

The ease of use and simplicity of design that typifies these applications is the icing on the cake. As is the ability to share data across them.

The search and constant involvement with the web eventually lead us to discovering Saasu which we now use as our web based accounting tool, along with a bunch of others.…

Posted on Sep 7, 2011 by Adam Franklin

Liz Wiseman: Can Multipliers exist in the virtual web world?

Liz Wiseman is one of our favourite authors and the principles from her bestselling book Multipliers: How The Best Leaders Make Everyone Smarter have been very popular with our team at Bluewire.

Liz was in Sydney recently and I had the chance to ask her a question that had been on my mind for while. “Do the strategies of a Multiplier apply in the virtual web world (where people are often in separate locations and time-zones)?”

Here Liz explains why it is even more important to apply the leadership traits of a Multiplier in the virtual web world.…

Posted on Apr 11, 2011 by Sarah McVeigh

Video blogging – tips to get started

Over the years we’ve recorded and shared dozens of video interviews with experts across a whole range of fields. Not only have we learned a whole lot ourselves through the knowledge of others, we’ve also been able to share a whole variety of perspectives with our own audience.

On the strategy side of things we have also generated hundreds of re-tweets, back-links and contacts through sharing these videos.

And while it’s as simple as recording, editing and posting a video, there are some nifty ways that you can leverage your video blogging (or vlogging) to make it more beneficial for your overall web strategy.…

Posted on Mar 3, 2011 by Adam Franklin

Why CEOs need social media – Deloitte CEO’s story

Who said CEOs don’t use social media…?

Certainly not Giam Swiegers. And you don’t get much higher up the corporate ladder than CEO of Deloitte Australia.

In this 3 minute interview, Giam Swiegers shares his passion for social media, how they embrace it as Deloitte and why future leaders absolutely need it!

Here’s what I discovered.

What is a Digital Native?

A Digital Native is a term coined by a Stanford professor in 2001. A digital native is considered anyone born after technology was invented. That is anybody younger than 34.…

Posted on Aug 25, 2010 by Adam Franklin

How To Manage Your Reputation on Social Media

If you’re keen to keep an eye on what other people are saying about you online, then take 1:06 minutes to watch this interview with John Fison – chairman of online reputation management firm Netbox Blue.

Learn what simple steps you can take to protect yourself and your organisation and avoid the social media traps!

Why is reputation management so important in social media?

What’s happening out there, I think, these days is that a lot of people are talking about companies online using social media. Companies really need to know what has been said, both from outside and from inside.…