Facebook Archives - Bluewire Media

Posted on Jun 20, 2013 by Lesley Hays

We lost 50% of our positive Facebook comments by focussing on negative conversations

From the weekly Success Insights series: Lessons from our Client Success Programs

This week, we have an important lesson on the value of positive community engagement!

We heavily monitor a retail sector client’s Facebook page, but recently our two social media guides needed a holiday*. So while our guides were away, we had to minimise the responsive work we could do in order to handle the out of hours monitoring. This meant we significantly reduced our engagement with the community and focussed on “fighting fires” rather than taking the time to encourage and get involved in positive conversations.…

Posted on Sep 7, 2012 by Christopher Wallace

Facebook Falling? Preparing Your Business for the New Social Media Frontier

Facebook Falling? Preparing Your Business for the New Social Media Frontier

People love to root for the underdog. Remember when MySpace still ruled the land, and Facebook was the small competitor gaining ground with college kids? You couldn’t get a Facebook account without a university or school email address, so people went out of their way to obtain these and keep them after graduation.

Limiting a good product’s availability is a classic method of creating hype. By the time you launch to the general public, the idea is to have generated buzz that will propel your business to mass public acceptance.…

Posted on Jul 29, 2012 by Nick Holt

Facebook: The need to feel important

This is a guest blog post.

Nicholas Holt is a freelance writer from Queensland who has written for a number of publications around the country. Nicholas has also worked in the music industry in Australia and America as an artist manger, writer and critic.

Welcome Nick…

Every few months I deactivate my Facebook page.

The synthetic communication slowly pushes me towards insanity and I start to feel like a vagrant sitting on a digital park bench, nonplussed by the ones and zeros around him.

When many of us first joined Facebook, we received a horde of friend requests from people we knew, yet had very little, if not nothing to do with in real life; loose associations.…

Posted on Dec 5, 2011 by Angela Logovik

I’m married…how do I change my name on Facebook and LinkedIn?

Has your name changed? Mine has.

After walking down the aisle in September, I’ve just started the massive task of changing my name everywhere. I’m sure most women (like me) don’t realise how big this task will be until they actually start the process. Bank accounts, phone, electricity, drivers licence….the list goes on.

But, these days we also have social media to deal with. How on earth do you change your name on Facebook and LinkedIn? I’ve just figured a couple of these things out and have some basic steps below.…

Posted on Jun 29, 2011 by Bluewire Media

How to reach a targeted audience through leveraging popular #hashtags

Case study

It’s a bit of a Monday night ritual for me – a glass of wine, Twitter and the ABC show Q&A hosted by Tony Jones.

The show is “live and interactive” and that means Twitter is alive with comments and questions, with viewers using the hashtag #qanda while the show is on.

The Queensland Premier’s marketing team has recognised that those monitoring and contributing to the #qanda hashtag are generally likely to be interested in politics and have given them a chance to ask Anna Bligh a question.…

Episode 3 highlights

Welcome Nick…

Case study

A newbie to the nest

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