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Posts Tagged: giam swiegers



Posted on Mar 3, 2011 by Adam Franklin

Why CEOs need social media – Deloitte CEO’s story

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Who said CEOs don’t use social media…?

Certainly not Giam Swiegers.  And you don’t get much higher up the corporate ladder than CEO of Deloitte Australia.

In this 3 minute interview, Giam Swiegers shares his passion for social media, how they embrace it as Deloitte and why future leaders absolutely need it!

Here’s what I discovered.

What is a Digital Native?

A Digital Native is a term coined by a Stanford professor in 2001. A digital native is considered anyone born after technology was invented.  That is anybody younger than 34.…

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1 Comment
Intermediate, Social Media Strategy, Social Media, Expert Interview
Deloitte CEO, expert interviews, Deloitte Digital, giam swiegers


Posted on Nov 5, 2010 by Adam Franklin

Which Big 4 Firm is Australia’s Social Media Pioneer?

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With a seeming absence of social media policies in Australian business, it is excellent to see a Big 4 accounting firm leading the way.

Who’s doing it?

Deloitte Australia is one of the first Aussie ‘corporates’ with its own social media policy in place. This enables them to embrace social media without the “fear of stuff going wrong.”  In my personal experience, legal & PR departments are often the most vocal when it comes to fear-monging with social media, but Deloitte Australia‘s team is actually embracing it.

Deloitte’s refreshing policy outlines that they understand social media’s powerful impact, if used properly!…

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3 Comments
Business, Social Media
Peter Williams, deloitte, Deloitte Digital, giam swiegers

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