With the “IKEA Facebook showroom” campaign receiving some good viral exposure & deserved accolades, I wanted to draw attention to a local example of effective viral marketing using facebook & send to a friend.
Using a simple app on their website & harnessing free social website, facebook.com, Aussie music festival “Good Vibrations” has launched a brilliant marketing campaign to promote its 2010 festivals.
The strategy is simple: GVF Yourself & win.
1. Create your own personalised Good Vibrations festival poster.
2. Save this image and upload it as your profile pic on facebook
3.…
